Heita = Telkom Mobile
Techcentral today solved the mystery as to what the extensive Heita advertising campaign is referring to. Consumers have been bombarded with Heita! advertising on television, print and outdoor advertising without a clue as to what this campaign is actually about.
With the amount of advertising it was clear that a large company was behind the campaign and that the term Heita was a branding exercise of some form. Techcentral now broke the news that Heita is Telkom Mobile’s new name.
Many of the advertisements, wallpapers and more can be found on the Heita website of which the domain name is currently administered by Adams & Adams.
Telkom recently sent out invitations to a large launch event called “The time has come” with the line “Telkom is stepping into an era with unlimited possibilities”. This event, which takes place on 14 October, is widely speculated to be the launch of Telkom Mobile aka Heita.
Heita = Telkom Mobile << A good or bad name? Give your views in the forum.
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