Cellular15.10.2010

Voice and SMS: 8ta vs MTN vs Vodacom vs Cell C

Telkom launched its 8ta cellular operator on Thursday, promising to disrupt the South African mobile environment. The company said that consumers can expect value, simplicity, authenticity, innovation, and quality from them, and their initial offerings seem to fit this mold.

8ta announced on Thursday that all prepaid customers will benefit from free talk time to any network every time they receive calls from a mobile phone – 1 free second of airtime for every 3 seconds of call received.

Calls from 8ta to fixed line will cost 60 percent less than typical market rates for similar calls, and there will be a flat rate of R2.50 per minute to over 100 international destinations.

Good news for text enthusiasts is that when you send 5 SMSs in a day, 8ta will give you 50 bonus SMSs at no extra cost to use that same day. The bonus SMSs will however expire at the end of each day.

But how does the 8ta overall value proposition compare with prepaid offerings from companies like MTN, Vodacom and Cell C? The table below provides an overview of how competitive 8ta is.

  8ta Prepaid
Vodacom All Day MTN One Rate Cell C Easychat Allday
SMS and MMS
SMS – peak 50c 80c 50c 50c
SMS – off-peak 50c 35c 50c 50c
MMS – peak 50c 80c 90c
MMS – off-peak 50c 35c 90c
Mobile to fixed line calls
Mobile to fixed line – peak 65c R1.80 R1.75 R1.50
Mobile to fixed line – off-peak 65c R1.80 R1.75 R1.50
Mobile to mobile calls
Mobile to mobile – peak R1.50 R1.80 R1.75 R1.50
Mobile to mobile – off-peak R1.50 R1.80 R1.75 R1.50
On-net calls
On-net peak R1.50 R1.70 R1.75 R1.50
On-net off-peak R1.50 R1.70 R1.75 R1.50

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