Qualcomm chips will no longer be called “processors”
Qualcomm said it will no longer refer to its Snapdragon chips which power mobile devices as “processors”.
It will use the branding “Qualcomm Snapdragon Mobile Platform” to emphasise that its offerings go beyond a single chip.
“While the single processor form factor is truly a system-on-a-chip (SoC), housing custom technology like an integrated modem, CPU, GPU, and DSP, there is a lot more going on outside of the chip,” said Qualcomm.
“Technologies from the RF Front End to Qualcomm Quick Charge, the Qualcomm Aqstic audio DAC, Wi-Fi, touch controllers, and fingerprint technology, are all engineered to work together with the SoC to deliver a superior experience.”
Qualcomm also said only its premium mobile platforms will keep the Snapdragon brand.
Processors in its 200 tier will fall under the new Qualcomm Mobile name to help differentiate entry-level platforms from Snapdragon products.
“The shift isn’t seismic, but we believe it is a step… that will help us better demonstrate the overall value of a chip.”
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