South Africa’s Top 20 websites
Effective Measure has released its website traffic statistics for March 2018, which show that News24 is the most popular website in South Africa.
Effective Measure is the official traffic measurement partner of the IAB South Africa and provides accurate traffic and demographics statistics for SA’s top websites.
News24 attracted 6.2 million unique South African browsers last month, with Gumtree notching up 5.6 million browsers, and TimesLive 3.9 million.
Effective Measure also provides category statistics, which provide rankings for websites in different market segments.
The tables below show the website rankings, based on South African unique browsers.
Only IAB-affiliated websites running Effective Measure’s tracking code are included in the table.
| Biggest Websites in South Africa | ||
| Website | Unique SA Browsers | Page Views |
| News24 | 6 166 741 | 62 858 399 |
| Gumtree | 5 593 687 | 143 527 776 |
| Timeslive | 3 935 629 | 20 484 862 |
| IOL | 3 739 980 | 19 365 476 |
| EWN | 3 526 706 | 24 879 097 |
| MSN | 2 952 792 | 42 448 027 |
| Vodacom Vlive | 2 562 928 | 16 598 663 |
| ENCA | 2 351 286 | 9 369 314 |
| Sport24 | 2 202 889 | 18 626 586 |
| MyBroadband | 2 112 026 | 7 932 118 |
| Thesouthafrican | 1 999 368 | 7 181 803 |
| Autotrader | 1 898 020 | 60 224 787 |
| DStv | 1 877 397 | 27 569 013 |
| BusinessTech | 1 830 938 | 5 276 999 |
| huffingtonpost.co.za | 1 764 105 | 6 693 165 |
| Sowetanlive | 1 746 721 | 14 867 105 |
| Fin24 | 1 721 185 | 5 970 652 |
| Citizen | 1 659 303 | 8 756 667 |
| Cars | 1 484 482 | 58 642 034 |
| Soccerladuma | 1 476 646 | 28 771 843 |
| Biggest Technology Websites in South Africa | ||
| Website | Unique SA Browsers | Page Views |
| MyBroadband | 2 112 026 | 7 932 118 |
| Gumtree | 517 917 | 5 241 207 |
| ITWeb | 136 772 | 398 707 |
| Techcentral | 88 894 | 188 758 |
| TimesLive | 59 360 | 78 226 |
| Vodacom | 54 899 | 118 538 |
| Fin24 Tech | 40 545 | 56 213 |
| Htxt | 28 910 | 45 862 |
| Memeburn | 23 037 | 33 943 |
| MyGaming | 15 159 | 24 520 |
| Biggest Business Websites in South Africa | ||
| Website | Unique SA Browsers | Page Views |
| BusinessTech | 1 830 938 | 5 276 999 |
| Fin24 | 1 721 185 | 5 970 652 |
| Businessinsider | 1 119 397 | 2 992 584 |
| BusinessLive | 1 039 276 | 4 348 064 |
| IOL – Business Report | 853 131 | 1 716 279 |
| Moneyweb | 619 119 | 3 665 792 |
| Yellowpages | 607 088 | 1 547 490 |
| News24 App – Fin24 | 496 361 | 9 792 603 |
| MSN – Money | 403 385 | 1 805 277 |
| Biznews | 349 840 | 946 006 |
Now read: Thank you for the traffic, Zuma
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