MTN grows data subscribers in SA
MTN released its quarterly update today (24 October 2014), revealing that the company has grown its South African subscriber base to 25.2 million.
“MTN South Africa showed some progress after a challenging first half but we expect conditions to remain challenging for the balance of 2013,” MTN said.
“The operation added 233,000 subscribers bringing the total of subscribers to 25.2 million at the end of the quarter.”
MTN attributed the growth to more competitive product offerings and focused marketing campaigns.
MTN South Africa’s prepaid segment grew its subscriber base marginally, gaining some traction through its revised MTN Zone offering and the launch of a competitive international calling campaign.
The postpaid segment delivered a satisfactory performance, MTN said, driven by segmented marketing campaigns and attractive classic and hybrid packages.
However, revenue growth for MTN SA declined year-on-year (YoY), mainly due to lower effective voice tariffs and slower subscriber growth.
Data remained the largest contributor to revenue growth, with an increase of 16.6% (YoY). Data users increased to 13.9 million, which MTN said is as a result of attractive data packages.
“MTN South Africa continues to engage with the regulator on the proposed draft interconnect regulations,” the company added.
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