MTN digital content delivery partnership
MTN has teamed up with IMImobile, an India-based software and managed services provider linked to 350 content providers worldwide. Together they hope to address the demand for content in emerging markets.
The partnership will provide MTN’s 21 markets with access to a repository of current, globally popular content. Content categories will include music (with local and international flavour), sports, games, entertainment, and news.
The partnership will also enable MTN to launch new income-generating voice and data services across its global footprint, with revenues from mobile content and services estimated at around US$150.2 billion in 2011, up from US$89, 3 billion in 2006, worldwide.
One of MTN’s new content streams will be the 2010 FIFA World Cup of which the mobile operator has exclusive global mobile content rights. Accordingly, MTN will leverage its IMImobile partnership to deliver exclusive 2010 FIFA World Cup content on subscribers’ handsets, including soccer match news, fixtures, match results as well as team and group profiles.
The appointment of IMImobile as a strategic managed services and hosting partner follows an extensive review of MTN’s mobile content and media services across its global footprint.
Nozipho January-Bardill, MTN Group Corporate Affairs Executive, says IMImobile was selected from a group of major global telecom software and service providers because of the scalability of its technology platforms and proven managed services business model.
“IMImobile’s value proposition and technology solutions will enable MTN to reduce the time-to-market for new services, boost Average Revenue Per User (ARPU) and keep MTN at the forefront of innovative services,” said January-Bardill.
Vishwanath Alluri, Founder and CEO of IMImobile said: “This is a major commercial milestone for IMImobile as we continue to build our offering to support leading operators worldwide. We are excited by the opportunity and are looking forward to helping MTN achieve its objectives of creating substantial additional revenue streams.”
MTN digital content – comments and views
Loading ...