Blu-Ray gains ground
Blu-ray has won the high-definition optical media race and it is expected that sales will be even more impressive in 2009. Blu-ray enjoyed success in 2008 with more than 22 million titles sold – a 280% increase from 2007. This is according to Nelmari Claassens, Sony Pictures marketing manager at SterKinekor Entertainment.
"In 2008 we did a lot of groundwork to establish the format; in 2009 we are moving to the next stage of HD (Blu-ray) and our website will form an integral part of this drive. We are evolving as the format becomes more accepted."
The website will be rolled out in a phased approach; with features and content becoming available in the following months. The initial platform will include standard movie content such as trailers; technological information on the Blu-ray format, PlayStation 3 and Sony Blu-ray players; links to among others Sony International, Sony Music and Sony Electronics SA; as well as access to SterKinekor Entertainment’s BD newsletter archives and BD stock listing with synopses of the titles and links to purchase.
Adds Claassens, "The website will in the coming months also be partnering with prominent eTailers, enabling easy access to products and other information."
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