R 18-00 DSTV offering re-launched soon
Speaking to editors in Randburg, Multichoice CEO Nolo Letele announced that the company is planning to re-launch their DSTV Easy View service in the middle of October. This service is aimed at the lower end of the market and is priced at a mere R 18-00 per month.
The 'new' DSTV Easy View service will carry the standard free-to-air channels from SABC, e-TV and Soweto TV, but will also include an ‘MNet Lite’ service, news channels from Al Jazeera, CNBC and Parliament, a religious channel, standard data channels and other value added content like Mindset Learn.
The MNet Lite channel will consist of general entertainment content, based on re-runs of the standard MNet service, and will have ‘Open Weekends’.
This service is mainly targeted at the lower end of the market which may not be able to afford – or be interested in – other DStv packages.
DStv currently has 3 basic packages, namely DStv Premium for R 439-00 per month, DStv compact priced at R199-00 per month and DStv Select from Vodacom costing R 139-00 per month.
The existing DStv packages suit most LSM 5 – 10 consumers, but with the DStv Easy View package Multichoice is effectively targeting the full economic spectrum in South Africa.
New pay-TV providers – namely Telkom Media, ODM and e.sat – are partly building their business models on capturing a large chunk of the LSM 3 – 7 market, but Multichoice is clearly making certain that they are not bested in the lower income brackets.
Through this service Multichoice will make certain that consumers have the DStv equipment and service in their homes, ensuring that when customers are ready to make a change, Multichoice may well be their pay-TV provider of choice.
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