8ta today (23 June 2011) launched a data promotion which significantly undercuts any other mobile broadband offering currently available on the SA market.
8ta launched two data products, a 10GB data bundle priced at R199 per month and a 10GB + 10GB Midnight Surfer service priced at R299 per month. Both services are available on 24 month contracts.
8ta’s 10GB + 10GB service offers subscribers 10GB of data per month, with another 10GB of data from 00:00 to 05:00.
8ta’s new pricing is significantly more aggressive than Vodacom, Cell C and MTN’s 2GB promotions priced at R149 per month. It also undercuts Cell C’s 5GB per month data offering priced at R299 per month on contract.
8ta’s new promotion is jokingly referred to as the ‘Project Hulk’ special because of the aggressive pricing.
The following table provides an overview of the most prominent mobile broadband promotions available today.
|Mobile Data Contracts|
|Standard data||After hours data||Price||Basic Cost/MB||Lowest Cost/MB|
|8ta 10GB + 10GB||10GB||10GB||R299||R0.019||R0.014|
|Vodacom 2GB + 2GB (modem inc)||2GB||2GB||R149||R0.073||R0.036|
|Cell C (modem inc)||5GB||—||R299||R0.058||R0.058|
|Cell C 2GB (modem inc)||2GB||–||R149||R0.073||R0.073|
|MTN 2GB (modem inc)||2GB||–||R149||R0.073||R0.073|
The new 8ta promotion is a data-only special where subscribers have the option of either using their own modem or purchasing a modem from 8ta. 8ta’s price for a 7.2Mbps modem is R349 while a 21Mbps costs R699.
Out of bundle data is priced at 30c per MB.
Users should note that this offer is only available on the 8ta network, and not on MTN roaming.
The promotion kicks off on Sunday, 26 June 2011, and will only be available for a limited period.