Vodacom unveiled its financial results for the year ended 31 March 2014, which showed strong growth in data use on its networks.
Vodacom South Africa’s data revenue increased 23.6% to R10.974 billion, and now represents 22.7% (2013: 18.4%) of its service revenue.
“The continued reduction in our effective price per megabyte of 24.8% attracted new users and increased usage across the base,” Vodacom said.
“We achieved 11.9% growth in active data customers to 16.1 million customers and data traffic increased 80.4%.”
Vodacom’s data revenue growth was supported by a 23.5% increase in the number of active smartphones and tablets to 7.8 million devices.
The average monthly data usage on smartphones increased 81.7% to 253 MB per device and increased 25.2% to 743 MB on tablets.