MXit into Mexico
MXit has announced that it has expanded operations into Mexico. “Compounded by the success of its recent launch into Mexico, MXit’s expansion plans are rapidly gaining traction as a major player within the global mobile social network and instant messenger arena, and an application of choice for young adults the world over,” the company said in a press statement.
According to MXit Globally it grows by 25 000 to 28 000 users per day and processes approximately 250 million messages daily. Its international user base has doubled in the last year.
“Our growth in specific markets, and around the world, is dependent on user recommendations, and MXit’s ability to innovate accordingly. We understand that users need to be excited about a mobile social network in order to recommend it, so we place relevance to market, innovation and creativity as the cornerstone of our business,” says Juan du Toit, international marketing manager for MXit.
“We have targeted Mexico in our international expansion plan as we felt the country was ready for an evolved and cost-effective mobile social network. Around 70% of the Mexican market engage with social networks, so it makes sense to offer these users a mobile application that expands their experience while lowering the cost of communicating on a mobile phone,” said Du Toit.
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