Cell C launches MyTools, aka Mobile 2.0
Cell C today announced the launch of its online dashboard called MyTools which promises to provide functionality similar to that of Google Voice to Cell C subscribers.
The major difference from Google Voice is that it’s integrated into an operator, said Lars Reichelt, CEO of Cell C.
Reichelt said that the intention behind MyTools is to ‘convert mobile telephony into Web 2.0 experience’. “You manage your phone like you manage the rest of your life,” said Reichelt.
The service provides subscribers with configurable call filters and voicemail greetings, as well as an online phone book and call history.
Reichelt demonstrated an online dashboard where users will be able to set up call filters, such as blocking unwanted calls or sending them directly to voicemail.
You can also set up custom voicemail greetings for different people, as well as listen to voicemail right from the site, Reichelt showed.
Received voicemails are displayed in the call history which was updated in real time during the demonstration.
According to Reichelt the service will further include an online phonebook which will synchronise over the air from any device. He explained that the feature won’t require a client application at all and should be available in six to eight weeks.
Currently the online phonebook supports importing contacts from Outlook and CSV file, with Mac support in the works.
The service was launched as a beta to the Silicon Cape community that attended the event in Cape Town. It is currently only available to those users and Cell C staff.
Reichelt said that the reason for the limited trial was to ensure that the service would scale well, adding that Cell C would gradually add users over time.
Existing Cell C customers can sign up to the “VIP list” for inclusion in the trial at cellc.co.za/mytools.
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