The average Vodacom subscriber uses 864MB of data per month, Vodacom CEO Shameel Joosub revealed at the 2017 MyBroadband Conference.
Joosub said they are seeing an average growth in data usage of around 28% per customer per year.
Across their network, Vodacom is seeing data usage grow by around 47% per year.
With data usage rising and calls for prices to fall, Joosub said data price decreases will continue to happen.
“Every year we plan for an amount of what we call price transformation,” he said.
Vodacom recently reduced out-of-bundle prices on prepaid tariffs to 99c per MB, while contract subscribers had their out-of-bundle rates adjusted to 89c per MB.
It also launched an LTE-A package promotion, which competes against fixed wireless products from Rain, Telkom, and Cell C.
Joosub stated that for prices to come down while meeting the increase in demand for data, however, the government needs to step up and allocate spectrum.
Mobile operators can’t sustain the level of investment needed to grow their network to meet increasing demand while continually dropping prices.
Vodacom and MTN have been campaigning for the release of frequency spectrum, which they say will dramatically reduce the cost of expanding their networks.
Spectrum provides the capacity wireless networks need to communicate with devices such as smartphones.
“We have invested some R32.7 billion over the last four years. However, lack of access to spectrum is hampering our ability to drive down infrastructure costs and, in turn, enable us to pass savings to the consumer,” said Joosub.