Rain Mobile will launch fast, affordable mobile data services in metropolitan areas in 2018, and aims to shift the way consumers think about mobile data in South Africa.
This is according to Rain shareholder and director Michael Jordaan, who predicts that a reduction in the price of mobile data will be a big trend in 2018.
His plans for Rain include getting users to stop thinking in megabytes, and start thinking in gigabytes.
In the past year, Rain launched its new brand, designed its new LTE-A network, and rolled out 2,000 base stations across South Africa.
On the back of these developments, Rain Mobile launched an Alpha trial in November – the first phase of testing of its LTE-A mobile network in metropolitan areas.
This runs alongside its existing fixed-LTE-A services which it offers through local ISPs.
Expanding the trial
Once the Rain Alpha test has been successfully concluded, the trial will be extended to a select group of users outside the Rain business.
As part of Rain’s mobile plans, Outsurance CEO Willem Roos will take up the position of Rain Mobile CEO on 31 December 2017.
Rain Mobile has a large benefit over traditional mobile operators, as it does not have to protect legacy income from voice. This means it can bring competition to the South African mobile data market.
This is expected to take the form of data-centric products aimed at smartphone users.