Cell C punts Android

Cell C is running a campaign on its website in which it sings the praises of Android, Google’s mobile operating system (OS).

According to the Cell C website, the mobile network operator “loves Android” because it is the “world’s first complete, open and free mobile platform which was developed to bring radical innovation to the world of mobile.”

Cell C states that one of the best things about Android is that it is open-source software, meaning that anyone can tinker with the source code and that no industry player can restrict or control the innovations of any other.

“Any handset manufacturer can install and customise Android when they build their devices, and any developer can use it to create applications,” Cell C’s website says.

Cell C highlighted the following things users can do with their Android smartphones:

  • Personalise the smartphone with the latest apps, games and other content.
  • Download the most popular apps from Android Market with your Google account.
  • Sync your Google contacts to your phone contacts.
  • Hassle-free access to Gmail, Google Earth, Google Calendar and YouTube.
  • Chat to contacts with other smartphones for free through WhatsApp
Cell C Androids
Cell C Androids

It is worth noting that while any handset manufacturer can install and customise Android for their devices, there are complexities not mentioned.

For a manufacturer to offer Google services such as the Android Market, Gmail, and Maps, they have to enter into an agreement with the search giant that places certain provisos and responsibilities on the device builder.

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Cell C punts Android