MTN under fire at ASA
MTN had to change two of its advertisements after consumers lodged complaints with the Advertising Standards Authority of South Africa (ASA).
The first complaint related to an advertisement in which MTN punted one of its Samsung Galaxy Tab deals. The advertisement stated that the Samsung tablet had 8GB of RAM.
One consumer lodged a complaint with the ASA, highlighting that the Samsung Galaxy TAB 10.1 (P7500) only has 1GB of RAM.
MTN apologized for any confusion caused as a result of the advertising, and said that their future advertisement will use the more accurate term ‘storage’ instead of RAM.
Roaming price complaint
In another complaint, a consumer argued that MTN’s advertised “fixed rate” roaming prices may give the impression that the there is a fixed charge per call no matter the duration. The calls actually have a fixed price per minute rather than a fixed price per call.
MTN argued that it can reasonably be inferred that the amount indicated (in this case R5,00) is a per minute charge.
“Assuming that such a rate is a flat rate irrespective of the duration of the call is simply unreasonable and inconsistent with any service offering of this nature,” said MTN. The company added that this is the first complaint of this nature ever received.
Despite being the only complaint regarding this issue, MTN committed to amend their website so that the rates stipulated are clearly reflected as being on a per minute basis.
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