Getting more than you expected from Vodacom?
Two consumers lodged complaints with the Advertising Standards Authority of South Africa (ASA) for getting discount vouchers in addition to free talk time, SMS, and data bundles in Vodacom’s “Give a Gift, Give a Happy” promotion.
The commercial depicts a man who realises that he has forgotten his wallet at home, when he is already in a taxi.
He shows his gratitude to the taxi driver, who allows him to complete the trip, by sending him a Vodacom “gift”. He also sends “gifts” to other people who help him.
A voice states “Send an SMS to 1234 with your friend’s number, and they’ll receive 60 minutes talk time, or 100MB of data, or 500 SMSes.”
Two consumers complained, arguing that the commercial is misleading as it gives an impression that the gifts available are talk time, SMS, and data bundles only.
“However, they received discount vouchers that are subject to spending at certain stores. This is not what is promised,” the ASA complaint stated.
Vodacom pointed out that the discount vouchers received were additional gifts over and above those referred to in the advertising.
As the advertising campaign has run its course and would not be repeated in its current format, the ASA did not need to rule on the matter.
More on Vodacom gift promotion
Vodacom gift promotion – send gifts to friends for 50c
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