New Apple TV launch date

The new Apple TV will launch between 26-30 October, Apple CEO Tim Cook announced at the WSJD Live event held in California.

Apple unveiled its latest Apple TV on 9 September, only revealing the price of the device a the time.

Cook said the device is the future of television and would run on powerful hardware and a modern operating system called TV OS.

It will feature a Bluetooth remote with a glass surface and a Siri button, which can be held sideways to act as a video game controller.

Voice navigation and a universal search feature to look for content across iTunes, Netflix, Hulu, HBO, and Showtime are also new features. “We’ll be adding even more over time,” said Apple.

The Apple TV is priced as follows:

  • 32GB – $149
  • 64GB – $199

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New Apple TV launch date