WhatsApp vs Facebook vs Twitter

The 2015 Student Tech Survey reveals that Facebook is the default social network among students, while WhatsApp is the dominant messaging service.

The survey was conducted across South African tertiary education institutions by World Wide Worx and Student Brands.

More than 2,300 students participated in the survey, conducted to establish trends in the student technology landscape.

According to the survey, 97% of respondents used Facebook. Twitter came in second at 67%, followed by YouTube with 44%, and LinkedIn with 36%.

WhatsApp dominated the messaging market with 92% of students using it for their instant messaging needs. It was followed by Facebook Messenger with 55% and BBM with 48%.

WeChat is used by 22% of the student market, with Mxit enjoying 17% market penetration.

2015 Student tech survey
2015 Student tech survey

Smartphone choices

The survey also revealed that 38% of respondents use Android devices, overtaking BlackBerry – the previous leading operating system – which is currently at 32%.

11% of students still use feature phones, while the Windows Mobile operating system is used by 7%, marginally ahead of Apple’s iOS.

BlackBerry is still in the number one spot in terms of brand of phone used by students, ahead of Samsung at 27% and Nokia at 21%.

When asked for their brand preference regardless of affordability, one out of every two respondents chose the Apple iPhone. Samsung came in second at 29%, and Sony in third place at 9%.

According to student intentions, 43% will buy a Samsung phone next, with the iPhone coming in second at 17%, followed by Nokia at 11%, and BlackBerry still making a showing at 10%.

More on social networks

WhatsApp Voice Calling details

How to get WhatsApp for your PC

Beware WhatsApp Wangiri fraud in SA

Latest news

Partner Content

Show comments


Share this article
WhatsApp vs Facebook vs Twitter