Apple online store and website redesigned

Apple has redesigned its website, merging its online store into its main site and ditching the “store.apple.com” subdomain.

Clicking a “buy” link will still take you to a page where you can select buying options relevant to the region you’re browsing in.

Your shopping cart (or “bag”) is now available across the Apple site from an icon. The bag menu also lets you navigate to your past orders and account settings.

Shopping for accessories has also changed, with Apple showing a page of featured accessories for its products from where you can then navigate to specific categories.

Speaking to TechCrunch, Apple said it redesigned Apple.com knowing that its customers want to explore, research, and shop in one place.

“The new Apple.com takes the very best of our existing site and our online store to give customers one simple destination to learn and buy without navigating between two different sites. We’ve also improved several of the site’s features to make shopping easier than ever for our customers.”

New Apple website design
New Apple website design, showing the “Bag” menu

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Apple online store and website redesigned