MTN has announced that it is now zero-rating all data usage for its FrontRow video streaming service on the MTN network.
According to MTN, this means that MTN customers who are subscribed to FrontRow can now watch thousands of movies and TV series available on the service without incurring any data costs.
“The zero rating of data will ensure that our customers can access the best entertainment on the move…without having to worry about bill shock,” MTN said.
The decision to zero rate data usage comes in the backdrop of a reduction of the FrontRow subscription rates to R119.
MTN first mentioned the plans to zero-rate data use in a response following the launch of ShowMax in South Africa.
MTN SA’s head of sales and marketing Larry Annetts said at the time that MTN would meet the welcome competition from the latest entrant by “fine-tuning” its offering, which included the zero-rating of data used by the service on its network.