Facebook fighting clickbait

Facebook is updating its News Feed ranking to reduce clickbait headlines.

Facebook said these are headlines that leave out crucial information, or mislead people, forcing them to click to find out the answer.

Facebook provided the examples below of clickbait headlines:

When She Looked Under Her Couch Cushions And Saw THIS… I Was SHOCKED!

He Put Garlic In His Shoes Before Going To Bed And What Happens Next Is Hard To Believe

The Dog Barked At The Deliveryman And His Reaction Was Priceless.

Facebook previously made an update to News Feed that reduced the distribution of posts that lead people to click and then quickly come back to News Feed.

“While this update helped, we’re still seeing Pages rely on clickbait headlines, and people are still telling us they would prefer to see clearly-written headlines.”

“We are updating News Feed by using a system that identifies phrases that are commonly used in clickbait headlines.”

A team at Facebook reviewed thousands of headlines, validating each other’s work to identify a large set of clickbait headlines.

“From there, we built a system that looks at the set of clickbait headlines to determine what phrases are commonly used.”

“Links posted from or shared from Pages or domains that consistently post clickbait headlines will appear lower in News Feed.”

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Facebook fighting clickbait