Internet16.08.2016
Twitter Promoted #Stickers
Twitter recently introduced #Stickers, a new way for Twitter users to “add a pop of creativity to photos and connect them to the world on Twitter”.
Following the launch, brands can now create and promote custom stickers for anyone on Twitter to use.
A brand’s stickers will be featured in the #Stickers library, and are touted as an opportunity for brands to drive brand affinity.
Pepsi is the launch partner of Twitter’s Promoted #Stickers, and will share nearly 50 custom stickers across 10 markets.
The partnership also includes a custom Niche creator campaign, showing consumers how to use their #Stickers, as well as a branded Pepsi emoji and a Promoted Trend.
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