Twitter is testing doubling its message character limit – from 140 characters to 280 characters.
The company is rolling out the feature to certain users, and aims to combat the “cramming” of messages to fit the character limit.
Twitter said most languages are impacted by cramming, except Japanese, Chinese, and Korean.
In Japanese, Korean, and Chinese, you can convey around double the amount of information in one character as you can in other languages.
Twitter shared the following information about Tweet behaviour on its platform:
- 0.4% of Tweets sent in Japanese have 140 characters.
- In English, 9% of Tweets have 140 characters.
- Most Japanese Tweets are 15 characters, while most English Tweets are 34.
“Our research shows that the character limit is a major cause of frustration for people Tweeting in English,” said Twitter.
“Also, in all markets, when people don’t have to cram their thoughts into 140 characters and actually have some to spare, we see more people Tweeting”.