Real time Internet intelligence
Internet analytics and media planning provider Effective Measure announced today the introduction of a feature that enables online media planners to generate instant market intelligence on the profiles belonging to 14.4 million unique browsers in South Africa.
Real-time Internet audience reports created on Effective Measure’s planning tool, OpenView, are now available in the South African market free of charge to all media planners in the region.
“With media planners typically working hard on multiple projects, time-saving processes such as real-time reporting provide much-needed relief from the pressures of tight deadlines,” said Effective Measure’s South Africa business development manager, Francois Vorster.
Complementing this feature are two analytical tools, AdScan and AdLift. Both tools, supplying detailed post-campaign analysis, provide valuable reach and frequency measurement to provide planners with relevant, up-to-date information for campaign optimization.
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