DA explains SMS, email “spam” campaign

The Democratic Alliance (DA) said that it sent “register to win” bulk emails and SMSs to email addresses and mobile numbers obtained from canvassing efforts by ground structures across the country, as well as from consumer databases.

Over the last week thousands of South Africans received multiple email and SMS messages from DA leader Helen Zille encouraging them to register to vote in next year’s election.

Some people did not take kindly to this SMS and email spam, lashing out against the DA through online media channels.

However, the DA feels that it is the right thing to do. “By far, the majority of feedback to our e-mails and SMSes has been positive with people appreciating the reminders,” said DA CEO Jonathan Moakes.

Moakes explained that this registration weekend is an important opportunity for South Africans to register to exercise their right to vote in next year’s elections.

“We think it important to remind people of this opportunity,” said Moakes.

Many people questioned where the DA sources the email addresses and mobile numbers from to which it sent these messages.

Moakes said that the e-mail addresses and mobile numbers were “sourced from contact details obtained from canvassing efforts by ground structures across the country as well as from consumer databases”.

Asked what the DA’s view is on companies which send spam emails and SMSes to users, he said that “the DA is a political party and not a company”.

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DA explains SMS, email “spam” campaign