Checkers Sixty60 Hyper win

Shoprite has been quiet about the success of its Checkers Hyper offering through the Sixty60 platform, which enables shoppers to order a wide range of products, including appliances and tech, on demand.
The company says the new offering has performed well and contributed to an increase of around 10% in new users using the platform.
“Customers in eligible areas have access to over 10,000 larger general merchandise available from Checkers Hyper supermarkets,” said Shoprite.
“It has been very well received and contributed to an increase of nearly 10% in new customers using the platform.”
The most popular items purchased through Hyper on Sixty60 include baby essentials such as car seats and strollers, gardening products, large toys, camping and outdoor equipment, and bulk grocery staples like long-life UHT milk six-packs.
MyBroadband also asked the retailer about the performance of the offering during the festive season.
“The Checkers Hyper offering proved particularly valuable during the festive season. Delivery volumes peaked on Christmas Eve, demonstrating both the popularity of the service and its ability to assist with last-minute gifting and hosting needs,” said Shoprite.
It also highlighted an order placed on Christmas Day. A customer ordered two PlayStation 5 consoles at 14:56, and they were delivered a little over two hours later.
Checkers expanded its catalogue significantly when it launched Hyper on Sixty60 in October 2024. In addition to ordering groceries on demand, users can now order a wide range of products from various prominent brands.
These include Apple, Dyson, Thule, Smeg, Samsung, and Harmon Kardon.
“Over 10,000 larger general merchandise products are now available for same-day delivery within sixty-minute time slots,” said Checkers.
The retailer’s chief strategy and innovation officer, Neil Schreuder, said the expansion is part of Shoprite’s plans to become the most profitable omnichannel retailer on the continent.
Shoprite initially rolled out the extended ranges to selected areas in Cape Town and has taken a phased approach to rolling out the offering nationally.

The first areas to receive access to Hyper’s offering included Kuils River, Brackenfell, Durbanville, Bellville, Goodwood, Edgemead, Milnerton, Century City, Table View, Blouberg, Parklands, Gardens, and Observatory.
“With the new Sixty60 app, we’re again raising the bar for online shopping in South Africa,” said Schreuder.
As part of its launch, the on-demand shopping platform offered free delivery for Checkers Hyper on Sixty60 until the end of 2024.
The expansion of its product range positions Shoprite’s Sixty60 platform to compete with e-commerce players like Takealot, Amazon, and Makro.
While the platform differs from these online shopping rivals in the sense that it doesn’t support a marketplace, its popularity makes it a formidable competitor in the space.
In December 2024, MyBroadband compared Checkers Hyper on Sixty60 and Takealot pricing for tech and electronics common to both stores and found that the Shoprite-owned platform was generally more affordable.
The two retailers’ prices matched for only one product — a Yoco Neo Touch card machine for R999.
Checkers’ Hyper offering was cheaper for eight of the remaining 14 products compared. There were marked price differences for products like the 6.2L Philips air fryer, 40-inch Full HD JVC TV, and PlayStation 5 DualSense controller.
Checkers listed the air fryer at R1,499.99, while Takealot charged nearly R500 more. At the same time, Takealot charged R1,899 for the PlayStation controller while Checkers charged R1,399.99.
The 40-inch JVC TV had the biggest price difference, with Checkers charging roughly R1,600 less than Takealot.