Security5.03.2018
Your smartphone location data is being sold
Smartphone location data is being sold and traded, often without a user’s knowledge, The Wall Street Journal reported.
This means that whenever you authorise an app to access your location, there is a risk that data will be shared with agencies for use in location-aware advertising.
According to the report, advertisers want a complete record of where everyone spends their time to break the information down into market segments to sell to advertisers.
Research from BIA/Kelsey showed that in 2017, marketers spent $16 billion on location-based ads – which amounts to about 40% of all mobile ad spending.
BIA/Kelsey predicted that these types of ads will double by 2021.
Now read: Google collected location data when Android location services were switched off
Don't miss the latest news
Show comments
Loading ...