Samsung’s Android browser gets ad blocking

Samsung has added support for content and ad blocking plugins to its Android web browser found on the company’s smartphones.

The browser update will be pushed to Samsung phones with Android Lollipop (5.0) and up, according to a report by The Verge, and will let users install apps that block ads from the websites they visit.

The move by Samsung follows a similar play by Apple, whose iOS9 operating system supports ad blocking by its Safari browser.

Companies which rely on advertising, like media heavyweight Axel Springer, have voiced objections to ad blocking – and in some cases instituted legal action against ad blocking services.

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Samsung’s Android browser gets ad blocking