Android completely dominates the smartphone market
Research from Strategy Analytics shows that global smartphone shipments reached 375 million units in the third quarter of 2016 – the large majority of which were Android-based devices.
Global smartphone shipments grew 6% annually from 354.2 million units in Q3 2015 to 375.4 million in Q3 2016. This was the smartphone industry’s fastest growth rate for a year, stated the research.
Modest smartphone regrowth is being supported by emerging markets with relatively low smartphone penetration, particularly countries such as India and South Africa.
Of the smartphones shipped, 87.5% were Android devices. Apple’s iOS “lost ground” to Android, slipping to 12.1%.
BlackBerry and Microsoft Windows Phone have all but disappeared, stated the report.
Tizen and other emerging platforms softened as a “result of limited product portfolios and modest developer support”.
| Global Smartphone Shipments (Millions of Units) | Q3 ’15 | Q3 ’16 | Growth YoY % |
| Android | 298 | 328.6 | 10.3% |
| Apple iOS | 48 | 45.5 | -5.2% |
| Others | 8.2 | 1.3 | -84.1% |
| Total | 354.2 | 375.4 | 6% |
| Global Smartphone Market Share (%) | Q3 ’15 | Q3 ’16 | |
| Android | 84.1% | 87.5% | |
| Apple iOS | 13.6% | 12.1% | |
| Others | 2.3% | 0.3% | |
| Total | 100% | 100% | |
Now read: Android is as secure as the iPhone – Google
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