22seven iOS app out “soon”

22seven, a personal financial management service that was recently acquired by Old Mutual, will soon have an iOS app according to Christo Davel, CEO of 22seven.

The company promised mobile apps in May 2012 when 22seven exited beta, and since then have only launched an application for Windows 8.

Davel explained that their first mobile application has taken so long to develop because designing it was time-consuming.

Now that they have the design in the bag however, apps for other platforms won’t take as long, he said.

Asked why they chose iOS for their first mobile application when BlackBerry is the most popular smartphone brand in South Africa, Davel said that they had to support the platform where their customers are.

Christo Davel, founder of 22seven and 20twenty
Christo Davel, founder of 22seven

“Almost 70% of our customers use iOS devices,” Davel said.

Davel didn’t want to say which platform they’d be targeting after iOS, but did indicate that they won’t stop at iDevice support.

“If our customers use a specific platform we’ll be stupid not be there,” Davel said.

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22seven iOS app out “soon”