22seven iOS app launching "soon"

All 22seven is, is a rebrand of the Yodlee SaaS cloud based PFM tool. What this article should state is "Yodlee will shortly be launching an iOS app" :) 22seven is also now owned by Old Mutual, who already have Yodlee hosted services in their stable servicing Nedbank Client's PFM needs. (Nedbank also use Yodlee).
 
ScrnScrm said:
All 22seven is, is a rebrand of the Yodlee SaaS cloud based PFM tool. What this article should state is "Yodlee will shortly be launching an iOS app" :) 22seven is also now owned by Old Mutual, who already have Yodlee hosted services in their stable servicing Nedbank Client's PFM needs. (Nedbank also use Yodlee).
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I thought Yodlee just did the data aggregation? The app itself and all the analysis/visualization is a 22seven creation. I'm agreeing with you in that I don't see 22seven being a successful service at R70/mo, but it's more than just a rebranded service.

Yodlee's PFM app has web, android, blackberry, iOS versions, but no Flash - 22seven should have taken that as a strong hint that maybe Flash wasn't a good idea for the lead platform!
 
ScrnScrm said:
All 22seven is, is a rebrand of the Yodlee SaaS cloud based PFM tool. What this article should state is "Yodlee will shortly be launching an iOS app" :) 22seven is also now owned by Old Mutual, who already have Yodlee hosted services in their stable servicing Nedbank Client's PFM needs. (Nedbank also use Yodlee).
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I have been using 22Seven since it's beta phase, and also MyFinancialLife from Nedbank. 22Seven has definitely been written from the ground up as it bares virtually no similarity at all to the Yodlee offering apart from the fact that they both automatically integrate to bank accounts, MyFinancialLife however is an exact copy of Yodlee with a different stylesheet. 22Seven is a far more engaging tool to use than the Nedbank one but, over time, I think 22Seven will be adding to the functionality to bring it in line with what the Nedbank tool can do i.e. investment, property, loan and rewards program integration
 
ScrnScrm said:
All 22seven is, is a rebrand of the Yodlee SaaS cloud based PFM tool. What this article should state is "Yodlee will shortly be launching an iOS app" :) 22seven is also now owned by Old Mutual, who already have Yodlee hosted services in their stable servicing Nedbank Client's PFM needs. (Nedbank also use Yodlee).
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That's not correct. Yodlee provides the technology for data aggregation, that's all.
 
joelus said:
That's not correct. Yodlee provides the technology for data aggregation, that's all.
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Symantecs. All the business logic sits in the Yodlee framework. 22Seven have built a nice web interface ontop of the Yodlee framework. Nedbank chose to not develop a new web interface and used the canned one. The backend engine is identical apart from Nedbanks SAML implementation and the fact that Nedbank load account statements via an XML import rather than scraping.
 
ScrnScrm said:
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Symantecs. All the business logic sits in the Yodlee framework. 22Seven have built a nice web interface ontop of the Yodlee framework. Nedbank chose to not develop a new web interface and used the canned one. The backend engine is identical apart from Nedbanks SAML implementation and the fact that Nedbank load account statements via an XML import rather than scraping.
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Once again, that's incorrect. Yodlee provides the technology for data aggregation, that's all.
The experience of using 22seven is different to plain expense tracking which other money tracking websites use and that makes all the difference. It's not just better looking - it is functionally different. Behavioural economics forms the foundation of the service. They worked closely with Dan Ariely at Duke University, for example - He wrote a book called Predictably Irrational.
 
joelus said:
Once again, that's incorrect.
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Well then lets agree to disagree. Drop me a PM and I will send you the reference architecture for the solution and you can draw your own conclusions from there with all the information at hand.
 
ScrnScrm said:
Well then lets agree to disagree. Drop me a PM and I will send you the reference architecture for the solution and you can draw your own conclusions from there with all the information at hand.
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Well you can send me the reference architecture but I'm basing my opinion on my user experience - I've used traditional budgeting software, I've used online budgeting sites, including Nedbanks and moneysmart, both of which import your transactions using yodlee and I can tell you that the experience of using 22seven is totally different. The way the data is presented to you is totally different. Whether it's better or not probably depends on the user and what suits them but it's not simply a rebrand of yodlee (as Nedbanks site is) it is functionally different - the way the user interacts with the site is different.
 
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