Android and iOS still lead, third place a gamble
Details in Nielson’s latest periodic report reveal that two-thirds of US phone purchasers went for smartphones in Q2 2012, as opposed to “lower-range” mobile devices.
When it comes to operating systems, Android still leads the pack in terms of pure penetration, as Android devices account for 51.8% of all smartphones in use (up from 50.4% in Q1 2012).
Apple’s iOS is right behind at 34%, though the company still has the highest manufacturer share (34%), with Samsung sitting a fair bit behind (17%).
RIM is still clinging to third place and accounts for 8.1% of smartphones – despite its quarterly drop – while other competitors sit below 5%.
While Android and iOS continue to thrive, the race for third-place spot is getting tighter with RIM’s gradual decline over the last quarter.
June 2012 US Smartphone market report
Source: Nielson
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