Telecoms20.10.2009

The most trusted ISPs

The recent Broadband and ISP survey asked consumers to order Business and Consumer Internet Service Providers (ISPs) from the one they trust the most to the one they trust the least. The survey attracted 1 425 broadband and ISP subscribers, providing a comprehensive overview of how consumers perceive the biggest ISPs in the country.

An overall ‘Trust Percentage’ was calculated where the value indicates how ‘trusted’ a provider is in relation to competing providers.  A high percentage indicates that end-users trust a company more than its competitors while a low percentage means that consumers trust the company less than its peers.

Another less significant value – the percentage of first places – is also given in the table below for the sake of interest.  This value shows what percentage of consumers trusted a certain provider the most (hence ranked the company first in terms of trust).

The following tables provide a snapshot of which ISPs consumers trust the most in South Africa.  It should be noted that the ISPs were selected based on subscriber numbers and prominence which means that smaller companies were not included in the survey.

ISP Trust Percentage
Provider % First Places Overall Trust %
Internet Solutions 36 77
Vodacom Business 14 66
Telkom Business 23 61
MTN Business 7 59
MWEB Business 8 57
Neotel 4 44
Vox Telecom 3 42
iBurst Business 4 36
Consumer ISP Trust Percentage
Provider % First Places Overall Trust %
Axxess 29 69
Web Africa 28 68
Telkom Internet 20 56
MWEB 14 53
Cybersmart 7 49

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