Derrick
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- Joined
- Nov 22, 2010
- Messages
- 5,085
- Reaction score
- 5
The Direct Marketing Association of South Africa (DMASA) was established as an independent body in 2005, to both regulate and protect the industry. It aims to protect both the industry and consumers from unethical or ignorant practitioners, and to lobby against adverse legislation from government and other regulatory bodies. It raises the standard of direct marketing through the origination and regular updating of DM Codes of Practice and guidelines.
