SAARF - South African Advertising Research Foundation

Derrick

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The South African Advertising Research Foundation (SAARF) is a non-profit body that does media audience and products research on behalf of the communications industry. It is well known for its research surveys SAARF AMPS, SAARF RAMS and SAARF TAMS as well as its other products namely the SAARF Development Index and the SAARF Universal Living Standards Measure.

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