Knowing the local BBRY guys I think if Liqui Fruit had approached them before the campaign, I am sure that BBRY would have done something interesting/entertaining with them. Liqui Fruit made it look like BBRY endorsed the product. I think Liqui Fruit was also cheap - seriously, offering thirty 9220 BB Curves - they can't be more than 2K?
I do think Liqui's conduct is poor - especially with the excuse of "... the incorrect spelling of the word “BlackBerry” as “Blackberry” was an honest mistake." - seriously? They copied the font and writing and then excuse the spelling as a mistake. Everything sounds pretty obvious to me and the ads are tacky.
I think if they pulled off a similar stunt with Liqui Fruit Apple, they would be in even deeper problems.