Geco: a tiny South African designed action cam

Very clever, and maybe I'm a bit jealous (I'm in electronics myself, working for the man though), but it seems rather ambitious for these three, perhaps over ambitious?

$60k isn't a lot, and it can be sunk pretty quickly in development - even if they are trying to do without taking salaries into account and are using all that for project funding.

They have a great concept, but they've spent their time on the housing and sourcing a rather large lens, fair enough. Making a mould will eat probably R80-200k of that depending on where they go. Similarly, they just took an 808 cam out its housing and used that, and are planning on developing their own PCB and electronic platform. That comes with its own difficulties. Perhaps they're firmware geniuses and can hash this kind of thing out quickly, but the hardware is no easy feat. Getting it to be low enough power so it runs long enough off batteries is a monster challenge. But lets say hypothetically they get that right, what I'm more concerned about is the EMC testing and requirements. EMC testing is highly costly, and when exporting, is absolutely a necessity. A simple product can go through multiple revisions of boards, and testing. Each costing tens of thousands. This board will not be simple, and will have high speed noisy tracks all over the place.

My point is, this is no easy task...and I just think $60k isn't nearly enough. Perhaps they can prove me wrong?
 
While I applaud their entrepreneurial spirit, the device is quite ugly and looks old fashioned. I wouldn't want to clip it onto my glasses. The rubber band mounting system looks like a recipe for the camera falling down a cliff or into a storm drain.

Apart from that, the image quality is poor, looks washed out and had a purple tinge to it, plus the contrast was poor. I don't see this as being any more useful than the 'camera built into spectacles' cameras you can already buy. Maybe they can improve all of the above in Mark 3?

The appeal of the go pro is crystal clear, vibrant images for fast paced sporting activities. What market is this aimed at?

I don't want to sound negative, but these are just my impressions based on the demo videos.
 
I agree, I was involved early on with an alternate to the go pro. Our product seemed great initially, on stills, underwater, etc however when really tested out in fast pace "action" sports it couldn't even come close to a go pro.

Go Pro has a lot of RnD involved in it. It is not only hardware but also solid firmware and features that result in a very stable image.
 
From the photo it looks far from small
 
Geco: a tiny South African designed action cam

South Africans have taken to Indiegogo to fund their action video camera

I hate to throw water on SA entrepreneurship but they are entering a very competitive field. I have a tiny keychain 'Spy camera' that is smaller/lighter than the Geco and the video quality is as good as or better than the sample. I use mine as a dashboard camera in my car (in case a cop stops me for KFC money) also on my drone. They can be bought on Ebay for about $10! If they can produce something like the GoPro for half the cost then I will definitely buy a couple.
 
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