I tried it at the beginning of Feb - signed up for the trial with paypal and used Hola through Chrome.
Was really easy.
While the quality is excellent and stereo soundstage incredibly good (FLAC/ALAC, as it should be) - it simply isn't much better than Spotify High Quality mode to warrant double the price.
For reference testing, I used my iBasso D10 Cobra DAC + Windows and Monster Turbine Copper Pro IEM's, also tried streaming via Airplay and ALAC from my iPad / iPhone to my Anthem MRX300 + Infinity Speakers.
There is a Tidal Hifi Test you can take, and I consistently only got 2 out of 5 correct. I consider myself an audiophile and am a classically trained musician with perfect pitch. I can readily spot the difference between OGG and MP3 compression modes of varying quality in blind A B testing. Then again, everyone's ears perceive sound differently, more so as we get older and our hearing deteriorates.
Also, the desktop app is terrible on Windows and MAC, slow and often has drop outs.
The iOS app is really good, but feels like a version 1 app and pales in comparison to Spotify's mobile apps which are arguably the best in the business.
I tried and wanted to like it. They even have a beta Spotify playlist import tool to help users move over to their service, but the issues above, plus the time taken to start a lossless stream (which sometimes take 20s per track) is just pointless.
Staying with Spotify and glad I did, but admire Tidal for their effort.
Hope that helps ...