Of course, Ballmer also explained that the company’s goal is to raise PC prices in the next year. That’s due both to expected popularity of a new class of higher-end and higher-priced netbooks, a new pricing strategy around Windows 7 that the company hopes will result in far more upgrades to premium skus, and a reversal of a strategy in the last year to cut prices to spur demand in emerging countries. “The theory was wrong,” said Ballmer, in that Microsoft didn’t tap enough untapped demand to compensate for the price hit. “You’ll see us address the theory. We’re going to readjust those prices north” with windows 7.
http://www.businessweek.com/technology/ByteOfTheApple/blog/archives/2009/07/more_faint_prai.html
It seems that pro-Win7 suckers (those using it now for free) will be paying way more for it in the future.