Canal+ slashing costs at MultiChoice amid customer exodus

Nerfherder said:
Perhaps the next owner will try that.
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I don't know but my understanding is make it cheap so everyone wants it because it's so cheap and you sell ads. Make sure you buy the rights to the right content everyone wants to watch. Pump ads big time to make up the monthly losses in subs and then offer some premium addons like remove ads for double the price extra movie channels for R50 a month etc.

Instead, they are reducing the content they show and firing staff...

Maybe I lost the plot but that is how free mobile games make money. Millions of dollars.
 
RedViking said:
This has never been about South Africa. This is about the rest of Africa. The rest just there to make it look like they care while they closing it down. Don't want something to burn.
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Yeah I think they just want the french speaking African market as their current offerings will just slot nicely into that.

Lets see what they do with the English speaking African market
 
cavedog said:
I don't know but my understanding is make it cheap so everyone wants it because it's so cheap and you sell ads. Make sure you buy the rights to the right content everyone wants to watch. Pump ads big time to make up the monthly losses in subs and then offer some premium addons like remove ads for double the price extra movie channels for R50 a month etc.

Instead, they are reducing the content they show and firing staff...

Maybe I lost the plot but that is how free mobile games make money. Millions of dollars.
Click to expand...
People don't want ads, so there's a balancing act. Plus there are limits on how much advertising you can have in a 1 hour block
 
“What people need to understand is that MultiChoice is no longer just a South African company. It’s a continental company with over 50 countries to cater for,” he said
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Ndlovu said there would be some pain for sports rightsholders in the next year to 18 months as licensing fees are renegotiated for the codes that survive the shake-out
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And you know what sport the rest of Africa doesn't care nearly as much about as South Africans do?

I don't know the numbers, but my naive mind makes me think that cutting SARU licenses would free up a lot of money that can be spent on football licenses.
 
cavedog said:
I don't know but my understanding is make it cheap so everyone wants it because it's so cheap and you sell ads. Make sure you buy the rights to the right content everyone wants to watch. Pump ads big time to make up the monthly losses in subs and then offer some premium addons like remove ads for double the price extra movie channels for R50 a month etc.

Instead, they are reducing the content they show and firing staff...

Maybe I lost the plot but that is how free mobile games make money. Millions of dollars.
Click to expand...

Ya, I think at its hight DSTV had like 100k premium subscribers. There are 10 mil households in the country.

If they do an open time option for the big games they will make 10 times what they are now.
They also don't need one big sponsor. With streaming they can tailor the adverts to the viewer and have a multitude of smaller sponsors.

They just aren't prepared to try.
 
Nerfherder said:
Ya, I think at its hight DSTV had like 100k premium subscribers. There are 10 mil households in the country.

If they do an open time option for the big games they will make 10 times what they are now.
They also don't need one big sponsor. With streaming they can tailor the adverts to the viewer and have a multitude of smaller sponsors.

They just aren't prepared to try.
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They could have 100k premium subscribers again if they offer 4 streams.
 
Slashing prices... Their agents are VERY aggressive. They must have a huge sales target push.
 
Not sure why this is news, it's what they've been doing since they took over and it's mostly internal slashes. The figures in the article are about a year old too, they only got going around October.
Probably back in focus due to the Showmax "investigation".

One possible good thing - they're planning to lessen what's paid to some sports bodies, but not permanently.

Lupus said:
Or like good second hand car salesmen... They were sold a lemon dressed as a Ferarri
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So by your logic, a worldwide-level highly successful media company doesn't bother to check what's what in the known continent for failures and piracy, despite billions being involved? And this even though they first hung around for years negotiating?
Don't be like Chris
 
Brian_G said:
Not sure why this is news, it's what they've been doing since they took over and it's mostly internal slashes. The figures in the article are about a year old too, they only got going around October.
Probably back in focus due to the Showmax "investigation".

One possible good thing - they're planning to lessen what's paid to some sports bodies, but not permanently.



So by your logic, a worldwide-level highly successful media company doesn't bother to check what's what in the known continent for failures and piracy, despite billions being involved? And this even though they first hung around for years negotiating?
Don't be like Chris
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Good spit and polish...
 
Well amazing missteps like not showing the winter olympics helped.
 
I tend to agree with Brian G, believe it or not. Canal plus face the same monster - streaming.

So, to me, their strategy is based on two broad fronts - economy of scale (and increasing their portfolio of offerings by absorbing Multichoices, and vice versa)), as well as spreading into Africa - which does not generally have the fiber coverage (and therefore access to streaming) that other nations have.

They have done their homework - but, like any corporate strategy, it is an educated guess as to the reality of what the future will hold.
 
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