South Africa’s Internet users are rich…and old
August 2011 DMMA/Effective Measure statistics reveal the average gender, age and income of South Africa’s Internet users
25 - 30 age demographic are 'Digital Warriors'
Effective Measure says that 25 – 30 year olds are largest and most influential demographic in South Africa’s Internet market
Effective Measure vs Nielsen Online vs Google Analytics
Most top South African websites have started to use Effective Measure tracking code, replacing Nielsen Online. How do they compare?