Zarathustra
Expert Member
When things don't turn out quite as planned:
http://www.thoughtleader.co.za/sarahbritten/2010/08/11/why-do-you-think-im-stupid-cell-c/
http://bizcommunity.com/Article/196/82/50703.html
http://bizcommunity.com/Article/196/82/50784.html
http://memeburn.com/2010/08/cell-c-lessons-learned-from-the-cross-media-campaign/
http://www.thoughtleader.co.za/sarahbritten/2010/08/11/why-do-you-think-im-stupid-cell-c/
http://bizcommunity.com/Article/196/82/50703.html
http://bizcommunity.com/Article/196/82/50784.html
http://memeburn.com/2010/08/cell-c-lessons-learned-from-the-cross-media-campaign/