2017 Lincoln Continental

FiestaST

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Dead: The Lincoln Continental

The tenth-generation of the Lincoln Continental—reintroduced in 2016 after 14 years gone—will die again, Ford said today. Production will be halted by the end of the year in the U.S., and eventually in China as well. It’s the newest victim of America’s obsessions with SUVs.

That’s because even though Lincoln sold 112,204 cars last year, an 8.3 percent jump from 2018, it only sold 6,586 Continentals, and that number was off almost a quarter from the year before. The writing was probably on the wall when Lincoln’s parent Ford said it would kill off its cars over two years ago now.

Indeed, we suspected as soon as September 2018 that it might be on the chopping block, and now on the chopping block it is.

From The Detroit News:

“Lincoln is investing in growth segments and the brand will feature a full portfolio of SUVs, including a fully-electric vehicle in the future,” spokeswoman Angie Kozleski said in a statement. “Lincoln will continue to keep its newest SUVs fresh and we will have more news to share later this year; however, as the full-size premium sedan segment continues to decline in the U.S., we plan to end production of the Lincoln Continental at the end of this year.”

A 2021 model year Continental will be offered in Ford’s China market, before the model is discontinued there, as well: “The Continental has had a really rich past, but we’ll return the name to the vault after that,” Kozleski said.

 

FiestaST

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Congratulations To Everyone Who Bought The 14 New Lincoln Continentals Sold Last Month

The modern Continental has not been in production for nearly a year.

The Lincoln Continental died last year, with production ending almost a year ago now. And yet there are apparently still brand new Lincoln Continentals to be found at dealers. Ford said Monday that it sold all of 14 Continentals last month.

I have many questions about these 14 Continentals, mainly: Who the hell is buying a Lincoln Continental in 2021? Who are the 14 classiest people in America? Or is it one extremely cool person who bought 14 Lincoln Continentals? Is it a fleet, and where can I find this fleet?

Also, why now? If you had the money to buy a Lincoln Continental in 2021 or you had credit good enough to get a loan for one, surely both of those things were true this time last year, when Lincoln was still making new Continentals? How did you buy this Continental? Maybe your ninth-gen Continental finally bit the dust and you needed a new one for old times’ sake? Or was it more spur-of-the-moment? Like maybe you showed up to your local dealer and you buy off the lot and, golly, that Continental sure looks smart.

Further: How many Lincoln Continentals are still out there to be had? Because you know, we’ve all heard that American luxury is dead these days and, well, this may be your last shot. I put a lot of these questions to a Lincoln spokeswoman, not really expecting to get any answers because the answers would likely be proprietary information. And a big non-answer is what I got.

 
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