2017 Rolls-Royce Sweptail

Rolls-Royce Sweptail: what it's like to drive a bespoke one-off at Goodwood

Jack Goff, best known for racing bumper-to-bumper in the BTCC, was handed the keys to the coachbuilt creation. We asked him what Sweptail is like to drive

Even among the exotic machinery at the Goodwood Festival of Speed, the Rolls-Royce Sweptail caused a stir.

That’s not a surprise: Sweptail is a bespoke ‘coachbuild’, developed by the British firm over four years to a customer’s exacting requirements – and which Rolls-Royce CEO Torsten Müller Otvös says is “probably the most expensive new car ever.”

Sweptail took regular trips up the hill over the Festival of Speed weekend. And who was trusted with driving a car that touches on ‘priceless’? That would be Jack Goff, best known as a rising star racing a Team Eurotech Honda Civic in the bumper-bashing MSA British Touring Car Championship.

It might seem a strange choice, but when he isn’t going door handle-to-door handle on Britain’s racing circuits, the 26-year-old works as a driver for Rolls-Royce, driving the firm’s cars at events all over the world.

But even in the rarified air of Rolls-Royce machines, Sweptail stands out. So how do you drive someone else’s virtually priceless creation up the Goodwood Hill?

Simple: carefully.

“First things first, don’t scratch it,” says Goff. “This car is not about breaking the outright record up the hill; it’s about travelling in elegance, style and comfort. That’s very much the Rolls-Royce philosophy.

“Rolls-Royce can have fast cars, but they’ve got to do it elegantly, and Sweptail ticks all those boxes.”

Goff received some ‘helpful’ advice from his BTCC team ahaead of Goodwood: “I was at Eurotech last week, and they showed me all my damaged front bumpers from this season, and told me not to do that driving Sweptail. I am far more aware of not scratching this car.”

Goff admits he’s lucky to be trusted with driving Sweptail: “It’s a massive privilege. I’ve driven some lovely cars over the last five or six years working for Rolls-Royce, but to be able to say you’re driving a one-off, bespoke coachbuild is fantastic.

“This car is the result of four years work between the customer and the Rolls-Royce design team – and they’ve trusted me to drive it at the home of Rolls-Royce.”

While the short Goodwood hillclimb, complete with unforgiving run-off in places, meant that Goff only had limited mileage in the car, he says it handles impressively.

“It feels very much like a Rolls-Royce,” he says. “It’s a big car – a big car – but when you’re behind the wheel it actually feels lightweight and nimble.

“Some parts of the hillclimb are quite tight and twisty, but it handles them with ease, which is a testament to the engineers at Rolls-Royce.”

Even when parked in Goodwood’s ‘first look’ paddock, there was a crowd gathered around Sweptail for much of the weekend. That attention remained even when Goff was driving Sweptail from the paddock to the start of the hillclimb – he had six minders to help him work the big machine through the crowds. Goff says he can understand the reaction.

“The car’s had a lot of press, and it’s a stunning car, an absolute masterpiece,” he says. “It’s a piece of art. Everyone’s reaction is ‘wow’ – you can’t see a fully coachbuilt car like this anywhere else.”

https://www.autocar.co.uk/car-news/...lls-royce-sweptail-what-its-drive-bespoke-one

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£10 MILLION Rolls-Royce Sweptail - MOST EXPENSIVE New Car EVER! - Shmee

[video=youtube;2UNJkpVy8rQ]https://www.youtube.com/watch?v=2UNJkpVy8rQ[/video]
 
More ultra-exclusive Rolls-Royce models on the way
British firm will follow-up one-off Sweptail commission with an extra low-volume model

Rolls-Royce is developing a second ultra-low-volume model with bespoke bodywork.

The car is planned for the "near future", according to design chief Giles Taylor, and follows the one-off Sweptail model shown at the Villa d'Este concours event in Italy last year.

Taylor implies that there could be more than one example of this next model, although the number will be in the low single figures.

The company is exploring models with hand-beaten bodywork as part of its fast-growing bespoke business, says Rolls-Royce boss Torsten Müller-Ötvös, with the department now staffed with more than 100 designers, engineers, customer liaison staff and more.

“It's the future of luxury,” he says. “People don't want something others can get. They want something very unique. We've invested quite a lot in this. Bespoke is very important - without it, we wouldn't sell as many cars.”

One of the challenges of making panel-beaten bodies is “having the capacity to do it”, Müller-Ötvös adds, because these skills are hard to find. A promising solution “is 3D printing of panels”.

Further in the future, perhaps by 2040, Müller-Ötvös believes the advent of autonomous cars and the reduced need for pedestrian protection features could allow more creative scope. “It could bring the old era back,” he says, referencing the last century when bespoke bodywork was built on a separate chassis.

Rolls-Royce’s bespoke department is an increasingly busy division in the company, having created several high-profile projects in recent history, including the Sweptail, and it fettled the four cars displayed at the Geneva motor show. Almost every Rolls-Royce ordered today features that department’s handywork at the request of the customer, the brand has previously revealed to Autocar.

The next ultra-exclusive car will likely be not quite as customer-involved as the Sweptail, however. Speaking at the Sweptail launch last year, Taylor said: “We will probably never repeat the level of involvement we had with a customer for this car [Sweptail] ever again, not because we don’t want to but because it’s always fraught with risk that someone may misinterpret the end goal. It’s a risk you might end up with something that doesn’t fit the brand or suit the customer."

https://www.autocar.co.uk/car-news/...w/more-ultra-exclusive-rolls-royce-models-way
 
Rolls-Royce ramps up exclusivity with new Coachbuild arm

Phantom's Architecture of Luxury aluminium chassis will serve as a platform for an array of bespoke commissions

Rolls-Royce is set to establish a dedicated Coachbuild division to expand its production of bespoke luxury cars.

The Goodwood-based manufacturer has a heritage of producing exclusive built-to-order coachbuilt models that dates back to the 1920s. In 2017, the firm revealed the Sweptail as a one-off bespoke creation with a reported price tag of around £10 million.

The firm has expanded the customisation options offered by its Bespoke division, and since the start of this year every car that has been produced by Rolls-Royce has featured some customised elements.

Rolls-Royce has now hinted that it will expand that service further thanks to the firm’s lightweight Architecture of Luxury aluminium spaceframe chassis, which was introduced with the latest Phantom and now underpins all the company’s vehicles.

The firm claims that the ability to treat that platform in the same manner as a rolling chassis opens new possibilities in terms of coachbuild design and means it has “reacquired the freedom to construct almost any body shape its patrons can imagine, constrained only by fundamental design and engineering requirements”.

 
This is the 600bhp+ coachbuilt Rolls-Royce Droptail, the first of just four examples

The Rolls-Royce roadster owners club is set to be a pretty small group. First up is ‘La Rose Noire’

Rolls-Royce is continuing its modern take on coachbuilding with this rather dramatic two-door, two-seat roadster.

Known as the ‘Droptail’, it follows on from 2017’s Sweptail and the 2021 Boat Tail as a unique Rolls-Royce created in collaboration with those who Rolls refers to as ‘the marque’s most ambitious clients’.

We’re not told who those clients are of course (only that they’re ‘significant collectors, patrons of the arts and business leaders’) but we do know that four different Droptails will eventually be created for four different customers.

We’ll come onto the spec of this first one shortly, but first a little more background is required. We’re told that the Droptail was inspired by American coachbuilders in the early 20th Century and cars like the 1912 Rolls-Royce Silver Ghost ‘Sluggard’, the 1930 Rolls-Royce Phantom Brewster New York Roadster and the 1925 Rolls-Royce Silver Ghost Piccadilly. Some fantastic names to go along with the styling.

 
Rolls-Royce Droptail La Rose Noire

As a House of Luxury, Rolls-Royce Motor Cars constantly seeks to create personal and deeply meaningful luxury products that reflect the marque's clients' ambitions and personal codes of luxury. Rolls-Royce's unparalleled Bespoke capabilities enable clients to bring these desires to life through the commission of beautiful, handcrafted and truly individual Rolls-Royce motor cars.

A small group of exceptional individuals wish to elevate this remarkable, deeply personal experience even further and move beyond the canvas of existing Rolls-Royce products. These highly ambitious and discerning clients seek the opportunity to work directly with the marque's designers, engineers and craftspeople to create completely unique Rolls-Royce motor cars beyond the brand's product portfolio, participating in every stage of their development. This is Rolls-Royce Coachbuild.

Creatives within Rolls-Royce Coachbuild approach the motor car as an elevated expression of applied art - the discipline of creating something beautiful, intellectually stimulating and emotionally resonant, that has a clear and single purpose.

The renaissance of contemporary coachbuilding began in 2017 with 'Sweptail', a bold two-door coupé created in response to a client's wish to reprise the art of coachbuilding in partnership with Rolls-Royce. With its sharply tapering outline and full-length glass roof, it can be characterised as the Extrovert. It was followed by the unveiling of Boat Tail in 2021, a highly social open-top that amplified its clients' love of hosting - a motor car that unashamedly represents the Hedonist.


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Rolls Royce La Rose Noire Droptail could be the most expensive new car in the world

Rolls Royce describes its latest coachbuilt creation, the La Rose Noire Droptail, as a dark, daring and dramatic coachbuilt masterpiece.

Unveiled at a private event close to Pebble Beach in California over the weekend, the one-off Rolls Royce was designed as a rolling celebration of some of the commissioning family’s favourite things.

It is the first of four Droptail roadsters that have been commissioned by separate clients and not only are they the marque’s first modern day two seaters but they’re also rumoured to be the most expensive new cars in the world.

Although Rolls Royce is not revealing a price for its new Droptail, Autocar understands the four cars will cost more than the 20 million pound pound price tag commanded by the Boat Tail, which itself set a record for new cars. That’s about R482 million at today’s exchange rate.

 
Rolls-Royce Droptail Revealed – Likely Most Expensive New Car In The World at “More than R500 Million”

Rolls-Royce has unveiled the Droptail limited to just four examples with each believed to be the most expensive new car ever produced.

Like the Boat Tail before it, the new Droptail is a coach built design that shares very little with any other Rolls-Royce product. The gist of the design was a collaboration between Rolls and the four customers, but each will be customized to the owner’s preference.

The Droptail is said to be the first two-seat vehicle ever produced by Rolls-Royce with the first of four being called ‘La Rose Noire’ (black rose).

The ‘La Rose Noire’ wears pomegranate-coloured paint, said to have been inspired by the Black Baccara rose, and offset by dark finishes on the exterior detailing.

Rather than a conventional fabric roof, the Droptail uses a solid, removable carbon-fibre hard-top roof which features an electrochromic glass section that can change opacity with the press of a button.

Power is provided by the familiar twin-turbocharged 6.75-litre V12 in a bespoke state of tune that boosts power by 30 hp over the Phantom but cuts torque, giving total outputs of 593 hp (442 kW) and 840 Nm (620 lb-ft). They did not reveal any performance figures, but no doubt the Drop Tail will be a close match for the V12-engined Dawn.

 
This is Amethyst, the second in the Rolls-Royce Droptail series

Purple roadster is inspired by the birthstone of this coachbuilt Rolls-Royce customer’s son

Rolls-Royce will likely never let slip how much each of its four Droptail creations cost its ‘patrons’, but a good guess would be at least tens of millions of pounds.

So, let’s just say that you were in a position to spend that much on a rather unique motor car. What would you choose as the inspiration for your creation?

The unnamed buyer of this particular Droptail went for the amethyst gem – the birthstone of their son and something that was probably fairly easy to get hold of given that they run a family business which has grown “from a gemstone boutique to a multinational corporation with diversified interests".

It won’t come as a surprise to hear that there are actual amethysts included in the design, with the Spirit of Ecstasy figurine up front and the interior dials surrounded by the rare gems.

 
Rolls-Royce Droptail Amethyst

One of four unique expressions of the Rolls-Royce Droptail, Amethyst Droptail is a truly elevated expression of applied art, commissioned by a patron whose family business has grown from a gemstone boutique to a multinational corporation with diversified interests. Exceptionally well-travelled, internationally educated and truly global in their inspirations, the client is an established patron of the arts, whose collection of precious jewels, significant motor cars and contemporary artworks are housed in a specially commissioned private museum.

The patron tasked Coachbuild designers to create an elegant expression of Droptail inspired by the amethyst gem - the birthstone of their son and an enduring symbol of purity, clarity and resilience; themes that are explored throughout this exceptional motor car in extraordinary depth. The client's passion for quiet artistry and subtle flourishes is what defines Amethyst Droptail - a projection of true connoisseurship that rewards those who study it with beguiling details.

Rolls-Royce Amethyst Droptail was unveiled to the commissioning client, their family and friends at a private event in Gstaad, Switzerland - a region of particular significance for the patron.

 
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