FiestaST
Honorary Master
Designed for the Brazilian market. Should be a world car...Looks good & smart interior.
Style, Technology, Comfort, Performance, Sportiveness and Safety. More than six words, these are six attributes that define the Fiat Argo, a model that sustains and gives even more force to the new phase of Fiat in the hatchback segment in the Brazilian market.
In its more than 40 years in Brazil, Fiat has become known for developing products that are highly connected to consumer desires, especially in the compact hatchback segment. From the pioneer Fiat 147 to the latest Mobi, several dynasties of hatchback sales champions have succeeded, such as the various generations of Uno and Palio, or the award-winning Punto.
Reflecting this successful trajectory, but tuned to the most modern market trends, design and technology, Fiat introduces a surprising model in the segment of greater volume in the market: Fiat Argo. More than a compact hatchback, it presents itself as a true premium experience within the category.
The consumer of this segment does not make concessions; he has high level of requirement with his car for daily use. And for a large part of this audience, this car needs to be a not so compact hatchback, which is very close to the middle segment. This buyer demands style, comfort, security, space, practicality and a lot of connectivity. Argo is Fiat's answer to this new trend: a compact hatchback on the outside, but very spacious inside, equipped and with exquisite style. A truly aspirational and intelligent car for this consumer. You do not drive, you feel, Fiat Argo.
Fiat Argo is the result of a major investment by Fiat Chrysler Automobiles (FCA) in the modernization of the Polo Automotivo de Betim (Minas Gerais), with a focus on constructive excellence. It represents a new cycle of renewal in the implemented Fiat range, after a period where the brand invested in segments where it was not present, such as the larger pickup trucks (Toro) and subcompact hatchbacks (Mobi).
https://www.netcarshow.com/fiat/2018-argo/
Style, Technology, Comfort, Performance, Sportiveness and Safety. More than six words, these are six attributes that define the Fiat Argo, a model that sustains and gives even more force to the new phase of Fiat in the hatchback segment in the Brazilian market.
In its more than 40 years in Brazil, Fiat has become known for developing products that are highly connected to consumer desires, especially in the compact hatchback segment. From the pioneer Fiat 147 to the latest Mobi, several dynasties of hatchback sales champions have succeeded, such as the various generations of Uno and Palio, or the award-winning Punto.
Reflecting this successful trajectory, but tuned to the most modern market trends, design and technology, Fiat introduces a surprising model in the segment of greater volume in the market: Fiat Argo. More than a compact hatchback, it presents itself as a true premium experience within the category.
The consumer of this segment does not make concessions; he has high level of requirement with his car for daily use. And for a large part of this audience, this car needs to be a not so compact hatchback, which is very close to the middle segment. This buyer demands style, comfort, security, space, practicality and a lot of connectivity. Argo is Fiat's answer to this new trend: a compact hatchback on the outside, but very spacious inside, equipped and with exquisite style. A truly aspirational and intelligent car for this consumer. You do not drive, you feel, Fiat Argo.
Fiat Argo is the result of a major investment by Fiat Chrysler Automobiles (FCA) in the modernization of the Polo Automotivo de Betim (Minas Gerais), with a focus on constructive excellence. It represents a new cycle of renewal in the implemented Fiat range, after a period where the brand invested in segments where it was not present, such as the larger pickup trucks (Toro) and subcompact hatchbacks (Mobi).
https://www.netcarshow.com/fiat/2018-argo/
