2019 Lexus ES (7th Generation)

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All-new ES. Previous model was incredibly spacious but incredibly dull as well.

Lexus ES

After six generations of success in the mid-size sedan category, the new, seventh generation Lexus ES is forging a new, more ambitious path. Long renowned for its comfort, refinement and luxury appointments, the new ES builds on its strengths with an all-new chassis that allows for a more dynamic exterior design and even better driving performance.

It is a further expression of Lexus' design direction and commitment to crafting vehicles that provide more excitement, emotional connection and passion, helping bring the brand's vision for its future to a wider audience. Traditional buyers will find the new ES more spacious, quieter and safer than ever before, while a new generation of customers will be introduced to a sedan with sharpened performance, class-leading safety technology and a level of craftsmanship rarely found in this market segment.

The seventh generation Lexus ES will be the first to be introduced to markets in Western Europe. It follows the new LS flagship sedan and LC coupe in carrying forward a new chapter in Lexus design that has a much stronger emotional quality. The eye-catching styling, made possible by the use of an all-new Global Architecture - K (GA-K) platform, will have particular appeal to customers in the region, together with a more engaging driving experience and even higher safety provisions. The range will include the ES 300h, on sale from December 2018, powered by a new self-charging hybrid system, together with the ES 200, ES 250 and ES 350 petrol engine models that will go on sale from September 2018.

https://www.netcarshow.com/lexus/2019-es/

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I thought this is new, this is just the old one where they crossed out 7 and scratched 9 next to it
 
Daring new design for SA-bound Lexus ES

Previously the most conservative member of the Lexus family, the all-new Lexus ES sedan has inherited some of its siblings’ more daring design cues.

Revealed at the Beijing show on Wednesday, the new ES is due to go on sale in South Africa later this year, with final details and pricing to be confirmed closer to the time.

Unlike the rest of the Lexus saloon line-up, the ES is a front-driven saloon, the latest one joining the 2018 Camry on a version of Toyota’s new TNGA modular platform, with Lexus claiming significant improvements in torsional stiffness. The new Lexus is longer, lower and wider than before, with a sportier sloping roofline to match.

And just in case you didn’t realise it has a far sportier attitude than before, the ES is also available in F Sport guise for the first time, complete with adjustable damping and standard 19-inch rims.

Beneath the bonnet is a more powerful (as in 225kW) 3.5-litre normally aspirated V6 petrol engine, mated to a new eight-speed automatic gearbox. A more frugal option comes in the form of an ES 300h hybrid model that mates an Atkinson cycle 2.4-litre four to an electric motor for a system output of 160kW.

New safety kit includes a daytime cyclist detection system forming part of the car’s comprehensive Pre-Collision system.

Interior materials are grade-specific, with standard versions getting more elegant Matte Bamboo and Linear Espresso wood trimmings, while the F Sport getsHadori aluminium trim with fluctuating wave patterns that give it a 3D appearance. This, says Lexus, was inspired by the making of a traditional Japanese sword.

The brand’s most conservative sedan has certainly found its mojo.

https://www.iol.co.za/motoring/latest-launches/daring-new-design-for-sa-bound-lexus-es-14637297
 
Lexus ES 300h 2018 review

Should I buy one?

Well, you certainly shouldn’t rule it out on the basis of the location of its driven axle — because it isn’t actually the chassis of the ES that defines the limit of its driver appeal at all.

Rather, it’s the car’s hybrid powertrain technology, which does the same thing for so many of the firm’s current model range (although admittedly more restrictively for some than for others), but which also, for its faults, undoubtedly contributes to the relaxing refinement and fuel economy that distinguish the ES at its best.

A shortage of driver appeal proves no great handicap for plenty of medium-sized executive saloons, of course; and assuming it can be brought to the UK at a more tempting price than the GS had, the ES is good enough to do plenty to improve Lexus’s European sales fortunes.

Although it’s no sensation, it’s probably a stronger alternative to a Volvo S90 or Mercedes E-Class than a Lexus GS ever was to a BMW 5 Series or Jaguar XF.

Lexus ES 300h specification

Where US Price £35,000 (estimated); On sale December 2018; Engine 4cyls in line, 2487cc, Atkinson Cycle petrol; plus 118bhp electric motor assist; Power 215bhp at 5700rpm (total system output); Torque unspecified; Gearbox e-CVT; Kerb weight 1680kg; Top speed 112mph; 0-62mph 8.9sec; Fuel economy 60.1mpg (correlated NEDC); CO2 106g/km; Rivals Audi A6 2.0 TDI, Volvo S90 D4

https://www.autocar.co.uk/car-review/first-drives/lexus-es-300h-2018-review

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Lexus gives its new ES ‘world’s first’ digital exterior mirrors

Lexus says its new, seventh-generation ES is set to become available in October 2018 (in the Japanese market, at least) with what it describes as the “world’s first” digital exterior mirrors.

That means the Toyota-backed automaker will effectively beat Audi to the punch, with deliveries of the German brand’s e-tron – which is expected to be revealed later in September, with the option of “virtual” side mirrors – set to start in early 2019.

Lexus claims that its new system will make changing lanes “a lot easier and safer”. The luxury brand has installed small exterior cameras on the front doors, which it says provide drivers with a “clearer view of the vehicle’s surrounding area”.

The cameras transmit their images onto five-inch displays positioned inside the cabin at the base of the A-pillars. Interestingly, the brand says the digital mirrors are shaped to “resist the accumulation of raindrops and snow”.

The system automatically enhances the corresponding area when indicators are activated, or when the transmission is put into reverse. In addition, the view of areas around the car can be manually enhanced by the driver.

Lexus claims that the system results not only in improved visibility, but also in reduced wind noise.

http://www.carmag.co.za/news/lexus-gives-new-es-worlds-first-digital-exterior-mirrors/

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Here’s how much the new Lexus ES costs in South Africa

The new, seventh-generation Lexus ES has touched down in South Africa, with the local line-up comprising two derivatives at launch.

Running on the brand’s new GA-K platform, the front-wheel-drive ES is a full 66 mm longer and 46 mm wider than its forebear, while its wheelbase has grown by 51 mm. Lexus says this new platform has also endowed the ES with “sharpened performance”. It arrives soon after Lexus SA removed the GS sedan from its line-up.

In South Africa, the new Lexus ES range comprises the ES250 EX for R593 300 and the ES300h SE for R843 800.

The former employs a naturally aspirated 2,5-litre four-cylinder petrol engine sending 152 kW and 243 N.m to the front wheels via an eight-speed automatic transmission. This model takes a claimed 9,1 seconds to hit 100 km/h from standstill, before topping out at 210 km/h.

Standard features for the ES250 EX include 17-inch alloys, bi-LED headlamps, rain-sensing wipers, cruise control, reversing camera, leather trim and as many as ten airbags.

The hybrid ES300h SE, meanwhile, combines its 2,5-litre petrol unit with an electric motor and a continuously variable transmission, for a total system output of 131 kW and 221 N.m. According to Lexus, it takes 8,9 seconds to hit three figures, with a top speed of 180 km/h.

The hybrid model boasts 18-inch alloys, uprated headlamps, a memory function for the side-mirrors, wood interior door trim, posher leather, a pre-crash system, lane-keeping assist, lane departure warning, adaptive cruise control, a head-up display, a navigation system and wireless smartphone charging.

Both models boast a warranty and maintenance plan extending seven years or 105 000 km, with service intervals of 15 000 km.

http://www.carmag.co.za/news/heres-much-new-lexus-es-costs-south-africa/
 
Lexus ES (2018) Spec and Price

The 7th generation of Lexus ES has made its way to the South African market. Here's how much this spacious and fully-equipped sedan costs.
While South Africa has only received 1 generation of the Lexus ES prior to this launch, globally it has spanned 6 generations. Now in its 7th generation, the Lexus ES has arrived in SA and hopes to take some of the market share in the executive sedan segment. There just two models for now, a petrol and a petrol hybrid derivative.

Under the skin, there is an all-new platform called Global Architecture (GA-K) and this has meant the dimensions have changed completely, for the good we might add. The new car is longer, lower and wider than the outgoing model, but the key detail here is the longer wheelbase (+50mm) which has meant the wheels can be pushed to the edges and the increased space can be devoted to the cabin. Yasuo Kajino, ES Chief Designer, describes the car’s new look as ‘provocative elegance’. “The ES has always been an elegant luxury sedan. For this generation, we have added daring design elements that challenge buyers’ traditional expectations,” he said. There are two sets of wheels. The ES 250 has 17-inch multi-spoke cast alloy wheels, while the ES 300h boasts 18-inch Hyper Chrome Cast Allow noise-reducing wheels, featuring a turbine design.

In terms of standard features, the Lexus ES comes fully equipped, with the hybrid model going above and beyond what's normally deemed 'standard fare'. For example, the hybrid has heated seats for the rear passengers and a heated steering wheel, as well as a heads-up display. The steering wheel is straight from the Lexus LS, there's a 12.3-inch multimedia display and second-generation touchpad control; its voice recognition capabilities extend to a mobile assistant, allowing contactless driver’s smartphone control. The display features a reverse camera as standard kit, but the hybrid tops this up with a panoramic view display. The top-spec hybrid also gains a Mark Levinson audio system with 17 speakers.

The ES 250 has a 2.5-litre four-cylinder petrol engine and a new eight-speed Direct Shift automatic transmission and with outputs of 152 kW and 243 Nm, you can expect it to hit 100 kph in 9.1 seconds and go onto a top speed of 210 kph. The ES 300h features Toyota's 4th generation hybrid system. It too features a 2.5-litre four-cylinder motor, but it runs on the Atkinson cycle. It boasts a total output of 160 kW with the electric assist (131 kW and 221 Nm) and is brisker than its sibling, at 8.9 seconds to 100 kph. It's real strength is economy and it's said to consume just 4.6 L/100 km.

In terms of safety features, the Lexus ES features 10 airbags, while the hybrid model features Lexus Safety System+ which offers some degree of autonomous safety as well as adaptive cruise control and lane departure alert.

Lexus ES Price in South Africa (October 2018)

Lexus ES 250 EX R593 300

Lexus ES 300h SE R843 800

Lexus is offering a best-in-class 7-year/105 000km warranty and full maintenance plan. Vehicle service intervals are at every 15 000km, alternatively once a year.

https://www.cars.co.za/motoring_news/lexus-es-2018-spec-and-price/45621/

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Lexus ES (2018) Launch Review

The latest incarnation of Lexus ES has arrived in South Africa and we got a chance to sample both derivatives at its local launch in the Western Cape.

Japanese brand Lexus has launched its 7th generation ES to market. South Africa only ever received the 6th generation and now this 7th. It's interesting to note that the ES is available as a Toyota, in the form of the Camry in the US.

What's new, you ask? Well, the new Lexus ES features an all-new platform and as a result, is longer and wider than before. With a 50 mm extension to the platform, cabin space (which has never been a fault before) has grown considerably, making it one of the most spacious cars in the segment. In comparison to its rivals, the Lexus ES goes up against the likes of the Audi A4, Mercedes-Benz C-Class and BMW 3 Series, and yet it has legroom equalling the A6, E-Class and 5 Series.

The ES 250 has a brand-new 2.5-litre four-cylinder petrol engine as well as a new eight-speed Direct Shift automatic transmission and with outputs of 152 kW and 243 Nm, you can expect it to hit 100 kph in 9.1 seconds and go onto a top speed of 210 kph. The ES 300h features Toyota's 4th generation hybrid system. It too features a 2.5-litre four-cylinder motor. It boasts a total output of 160 kW with the electric assist (the petrol engine delivers 131 kW and 221 Nm) and is brisker than its sibling, at 8.9 seconds to 100 kph. Its real strength is economy and it's said to consume just 4.6 L/100 km.

One of the factors which makes Lexus products excel is the standard specification. There are no optional extras and you get a fully specced car. Despite the ES 250 sitting at the bottom of the range, it's still comprehensively specced with luxury features such as heated seats, leather trim, reverse camera, and keyless start to name but a few. The hybrid ES 300h adds on niceties like autonomous safety capability, uprated audio system, heated steering wheel, heated seats for all 4 passengers, navigation, and a wireless charging pad. Safety spec is excellent, with 10 airbags fitted to both models.

What's it like to drive?

The Lexus ES has always impressed us for outright comfort and refinement. Not only is the cabin exceptionally well assembled, but the ride quality is superb and insulation from the outside world is amongst the best. In terms of performance, the ES 250 is not going to blow your hair back, but it's adequate. Perhaps we have been spoilt by the German turbocharged engines and their quick-reacting dual-clutch transmissions they offer, but the Lexus feels comparatively tepid.

Obviously, Lexus isn't to bothered by the lack of performance, as it creates a relaxed and comfortable driving style. The engine is of the smooth-revving variety, which is good, because if you're in a hurry, you'll be calling upon every last rev. The real star of the powertrain is the gearbox. It's a new 8-speed unit and it flicks through the gears exceptionally smoothly. There are paddles located on the steering wheel, but given the executive commuter nature of the ES, we left the car to its own devices.

Our launch route took us through some sweeping driving roads and the latest incarnation of the ES showed a hint of dynamic prowess. While it was never intended to offer the direct feel and rear-wheel drive antics of say an Alfa Romeo Giulia, we're pleased to say that the ES can show a bit of athleticism when hustled through some curves. The previous generation ES wasn't like this at all, preferring to turn into a giant squishy marshmallow at the sight of a corner. The key here is the steering, which has been reworked to deliver a bit more feel and response. Body roll has been tightened up too and the result is not bad at all for a large front-wheel drive luxury barge. As mentioned before, the ride quality is really good and much of that comes down to the base-spec 17-inch sporty alloys, while the hybrid ES 300h features 18-inch units.

We then had a go in the ES 300h. Essentially, the powertrain is similar to that of the ES 250 with a 2.5-litre, but here it is tuned to run on the Atkinson cycle and swops the automatic gearbox for a continuously-variable transmission (CVT) to make the most of the engine's sweet spot. The batteries are located underneath the rear bench and there's some smart tech to recover charge through braking and off-throttle recuperation. You can drive the car in a fully electric mode, which is great in start/stop traffic and frequently, you'll find yourself pulling away from standstill in complete silence, before hearing the petrol engine engage at around 40 kph. Impressively the Lexus ES 300h was reading 7.5 L /100 km despite some brisk open-road driving. We predict that you'll easily get into the mid-6s if you drive in lots of traffic.

Verdict

While Lexus products don't get nearly enough support and love, despite their quality, refinement and specification. The badge may not offer as much prestige as the German counterparts locally, but there's no denying you're getting a bigger, more spacious and better-equipped sedan for a similar price. We're a bit puzzled by the massive price difference between the ES 250 and its hybrid ES 300h, which is why we'd happily opt for the former.

Despite the massive surge in SUV sales at the expense of sedans, we still believe that there will be more than a few customers who will be wanting a big and well-appointed sedan. We also think that the Lexus ES will find favour amongst UberBlack drivers, whose customers will appreciate the cavernous boot and expansive legroom in the rear.

Lexus ES Price in South Africa (October 2018)

Lexus ES 250 EX R593 300

Lexus ES 300h SE R843 800

Lexus is offering a best-in-class 7-year/105 000km warranty and full maintenance plan. Vehicle service intervals are at every 15 000km, alternatively once a year.

https://www.cars.co.za/motoring_news/lexus-es-2018-launch-review/45623/
 
DRIVEN: Lexus ES250 EX

With the underrated Lexus GS no longer offered locally – and considering the previous ES sedan was the marque’s bestselling four-door in our market – Lexus has expanded the reach of the new ES line-up, offering this base ES250 EX with a healthy but not overly generous spec list at R593 300 and a lavishly equipped ES300h hybrid in SE trim at R843 800 (a leap of nearly R170 000 over its ancestor). That leaves the base model to duke it out with smaller German midsize sedans, while the SE tackles larger executive saloons. We were in Franschhoek and surrounds recently to sample both and it was the ES250 driven here that left the bigger impression.

Striking design…

Bearing a strong visual resemblance to the LS luxury saloon, the new ES ditches its predecessor’s blocky, staid appearance for flowing lines and sharp detailing around the front and rear lights, as well as the alloy wheels (17s on this model; 18s on the hybrid). It’s a big car – nearly five metres long – but it looks balanced and, most importantly, expensive (more so than an Audi A4 or Mercedes-Benz C-Class).

Slide onto the hide-trimmed seats (something called Nulux leather on this model) and the quality immediately impresses, with densely padded plastics covering the entire facia and most of the doors. There’s very little deformation in any of the panels when prodded and I couldn’t detect any rattles on the press vehicles we drove on the launch.

There are, however, some trim bits betraying the ES250’s entry-level status: plastic strips where the hybrid features “wood”; plus an eight-inch infotainment screen instead of the 12,3-inch unit in the dearer version. The ES250 is offered in EX grade boasting such standard features as LED headlamps, auto lights and wipers, a reverse camera, electric adjustment for the front seats and 10 airbags. In addition, the SE incorporates a pre-crash system, adaptive cruise, panoramic parking camera, sat-nav and head-up display, among other mod-cons.

Space all-round is abundant – with the driver’s seat set for my 1,85-metre frame, my knees were nowhere close to touching its back when I jumped in the rear seat – and the vehicle is impressively hushed at a cruise. The ES would make a great cross-country car.

Simple tech

Sporting a new 2,5-litre, four-cylinder engine under its fluted bonnet, coupled with a new eight-speed torque-converter automatic transmission, the ES250 makes steady rather than stirring progress. However, there is enough in-gear punch at oxygen-rich coastal altitudes to suggest the engine won’t feel breathless at the Reef. It’s not the quietest of powertrains, sounding strained above 4 000 r/min and penetrating the calm in the quiet cabin, but at steady velocities the din quickly fades into the background. That said, if you’re used to the low-rev muscle of a turbocharged engine, the 2,5-litre’s rate of response will disappoint.

What won’t annoy is the ride quality, which is unquestionably the best in the premium-midsize class. Rolling on 17-inch wheels wrapped in 55-profile tyres, the ES250’s independent suspension does a brilliant job of soaking up scars without being so soft as to send the body pitching and wallowing. The steering, too, is nicely direct and the gearing feels natural.

So, would I recommend the ES?

Yes, but this 250 and not the hybrid. While the ES300h adds another layer of performance to the ES package and its list of standard features is as lengthy as a 7 Series’, R843 800 feels like a leap too big. The ES250, however, is no more expensive than an entry-level German sedan but contributes additional refinement, spec and space, plus Lexus’ class-leading seven-year/105 000 km maintenance plan. In fact, it’s the most resolved Lexus I’ve recently driven and deserves to at least equal its predecessor’s success in the local line-up.

Model:Lexus ES250 EX
Price:R593 300
Engine:2,5-litre, 4-cyl, petrol
Power:152 kW @ 6 600 r/min
Torque:243 N.m @ 4 000-5 000
0-100 km/h:9,1 sec
Top Speed:210 km/h
Fuel Consumption:6,6 L/100 km
CO2:150 g/km
Transmission:8-speed AT
Maintenance Plan:7 years/105 000 km

http://www.carmag.co.za/car-reviews/driven-lexus-es250-ex/
 
SA launch drive: Can the new Lexus ES sway tastes?

In a bid to lure customers out of their luxury German sedans, Lexus has launched its all-new ES four-door in South Africa. Just two models are available to choose from; ES250 and ES300h.

With the new ES, Lexus is walking a new and more ambitious path, one that its GS luxury sedan (which has been discontinued in SA) failed to conquer.

Long renowned for its comfort, refinement and luxury appointments, the latest Lexus ES builds on these qualities with an all-new chassis, a more dynamic exterior design and sharper driving dynamics. It’s also more spacious, quieter and safer than ever before, with the hybrid version packing an array of safety technology.

Built on an all-new Global Architecture GA-K platform (the same used in the Toyota Camry and Toyota Avalon in other markets around the world), the ES is a front-wheel drive car, unlike the rear-drive GS its replaces.

Nevertheless, because the new ES is built on the GA-K platform, Lexus took the opportunity to build a (very) large family sedan.

The ES is longer (+65mm), lower (-5mm) and wider (+45mm) than its predecessor. A longer wheelbase (+50mm) allows the wheels to be pushed closer to the car’s corners, with wider front and rear tracks (+10mm and +37mm). According to Yasuo Kajino, Lexus ES Chief Designer, the car’s new look can be considered ‘provocatively elegant’.

“The ES has always been an elegant luxury sedan. For this generation, we have added daring design elements that challenge a buyer’s traditional expectations,” he adds.

While a spindle grille and sharp, serpent-like LED headlamps draw attention at the front, the rear end is clean and sharply chiselled - with LED lamps that wrap around the quarter panels.

Two different 17-inch and 18-inch alloy wheel designs are available for the ES models. The ES250 (EX trim) model is equipped with 17-inch multi-spoke cast alloy wheels and the ES300h (SE trim) model runs on 18-inch Hyper Chrome Cast Alloy noise-reducing wheels, featuring a turbine design.

The hybrid model also features an integrated rear spoiler as well as auto-folding door mirror functionality.

‘Triple-beam’ LED headlamp technology on the Hybrid model uses three compact Bi-LED units, all-LED turn signals and LED indicator lamps in conjunction with an Adaptive High-beam System (AHS) to provide enhanced visibility for those drivers that find it challenging to see at night.

Another standard feature on both models is a ‘Moonroof’ with Tilt and Slide functionality.

Inside the car, it’s a mish-mash of premium materials and textures, particularly in the Hybrid model (with wood trim). According to Lexus spokesmen, the driver’s focus is kept on the road ahead by locating the centre display screen, instrument panel and head-up display (hybrid only) in a tight cluster within the field of view. Lexus calls this concept ‘Seat in Control’, a simple idea that ensures all the controls you need are within easy reach and all the information you want is in plain view.

The cabin is a connected space, too, with the availability of a navigation system on the ES300h, which includes a range of digital services. The navigation is displayed on a 31cm multimedia display and second-generation Remote Touch touch-pad control. Voice recognition capabilities extend to a mobile assistant, allowing you to make use of your smartphone’s messaging features without touching the phone.

The 250 model also features a standard rear-view camera, but the hybrid tops this up with a panoramic view display similar to what BMW calls Surround View. The instrument cluster in the 250 features an 18cm TFT LCD screen with a display configurable based on the driving mode.

An ‘Optitron-type’ gauge is used for the water temperature and fuel gauges and lastly, a start-up animation plays across the instrument cluster, multimedia display and Head-Up Display, creating a bit of excitement.

Moving on to its drive, Lexus Chief Engineer Yasuhiro Sakakibara, had a clear goal: transform the image of the ES.

That meant turning a sedan known primarily for comfort and quietness into one that is equally capable of delivering class-leading handling and power that you can feel and hear. According to Sakakibara, this ES has been built to deliver a fundamentally higher level of performance than any of its predecessors. He says: “We knew that this ES had to feel responsive and easy to drive, no matter what kind of road it was on. That can only be achieved with a solid foundation.”

The launch route allowed us to stretch the cars’ legs and explore its dynamics. It proved a heck of a lot more fun to drive than the old ES, but unfortunately the ES250 does require plenty of revs to keep pace with its German rivals. We tried to hang on to the back a quick-moving BMW 320d along the route, but simply couldn’t match that car’s pace.

The ES250 is powered by an all-new, high-efficiency, direct-injection 2.5-litre four-cylinder petrol engine mated to a new eight-speed Direct Shift automatic transmission. Outputs are pegged at 152kW at 6600rpm and 243Nm between 4000 and 5000rpm. Constructed in lightweight aluminium, it has a long-stroke design, laser-clad intake valve seats and advanced intelligent variable valve timing (VVT-i) to achieve high-speed combustion. Lexus says the ES250 will sip unleaded at a rate of 6.6 litres/100km, while dispatching the 0-100 km/h sprint in 9.1 seconds. Top speed is quoted at 210 km/h.

The ES300h is equipped with a new, fourth-generation, self-charging hybrid drive system that has been designed to deliver exceptional fuel-efficient, responsive performance and minimal emissions for a mid-size luxury sedan.

It couples the standard ES250’s 2.5-litre four-cylinder petrol engine with a lighter, more compact and more power-dense electric motor. Total system power is rated at 160kW, with a claimed combined cycle fuel economy figure of 4.6 l /100km.

The ES300h sprints from 0-100 km/h in 8.9 seconds and is electronically-governed to a top speed of 180km/h, according to Toyota.

Both the Lexus ES250 and ES300h are equipped with Lexus Drive Mode Select, which allows the driver to tailor the driving experience by selecting from three different drive modes using a ‘horn’ mounted on the instrument cluster.

Normal mode provides an optimal balance between driving performance and fuel efficiency; ECO mode maximises fuel savings across all driving conditions by smoothing the throttle response, and by moderating air conditioning operation; Sport Mode delivers quicker throttle response and increased power steering feel.

If you are going to use this car as a family car, you’ll be pleased to note that it features ten airbags: 2 x driver and front passenger airbags; 2 x driver and front passenger knee airbags; 2 x driver and front passenger seat-mounted side impact airbags; 2 x front to rear-side curtain airbags; and 2 x rear cushion airbags.

The Lexus ES250 is priced at R593 300 and the ES300h retails for R843 800.

Lexus has also expanded its customer care experience with a seven-year/105 000km warranty and full maintenance plan. Vehicle service intervals are at every 15 000km, alternatively once a year. While it’s not as fun to drive as a comparable mid-spec car from its German rivals, the ES makes a good case for itself as a second car (particlarly the 250 model). The hybrid version is great but unfortunately it’s rather steep in terms of asking price, which could push some potential customers into an SUV instead.

https://www.iol.co.za/motoring/late...ive-can-the-new-lexus-es-sway-tastes-17435292
 
WATCH: 'Driven by Intuition' - This cool Lexus ad was entirely scripted by AI

Lexus has created a world first for filmed advertisement - called Driven by Intuition, this cool ad was entirely scripted by Artificial Intelligence (AI).

The 60-second feature, Driven by Intuition, was directed by Oscar-winner Kevin Macdonald and celebrates- in both its creative concept and its content the bold - innovative and imaginative characteristics that define Lexus as a brand.

The ES was launched locally in October. Two model grades were introduced, namely; the Lexus ES 250 EX (R 593 300) and ES 300 Hybrid SE (R 843 800).

In the same spirit of daring technical achievement that delivered the Lexus Hoverboard, the film’s storyline and script are wholly sourced from AI, built by technical partner Visual Voice in collaboration with The&Partnership, and with support from the IBM Watson suite of AI tools and applications.

The concept has been brought to life by Kevin Macdonald, acclaimed director of The Last King of Scotland and Whitney, and winner of a Best Documentary Academy Award for One Day in September.

The production process involved developing the bespoke AI and training it with data including 15 years of award-winning luxury adverts, emotional intelligence about what connects most strongly with viewers and specially commissioned information about human intuition.

The new advert was made free for viewing on international Lexus channels on 19 November and can also be viewed from YouTube under Lexus ES Artificial Intelligence.

Local flair

Earlier this year, Lexus South Africa selected Johannesburg-based M&C Saatchi Abel as its creative agency overseeing advertising and digital engagement. Part of the agency’s deliverables is to develop creative material and digital-based content outlining Lexus’ "Experience Amazing" tagline.

Even more exciting news locally; Lexus SA has produced their first local television commercial showcasing the all-new seventh-generation Lexus ES.

The advertisement showcases the essence of comfort through details of craftsmanship, design and the eye-catching styling of the ES through the daily life of a Lexus driver in the storyline.

Check out the new advertisement on certain television stations as well as on YouTube under The Lexus ES. The Essence of Comfort.

https://www.wheels24.co.za/News/Gea...lexus-ad-was-entirely-scripted-by-ai-20181126

 
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