2020 Ferrari Roma

Ferrari's Giant Key Fob Is What Ferrari Buyers Actually Want

There are many reasons to buy a Ferrari if you have immoral levels of cash, most of them good. They are fun to drive. They are stylish. The incredibly supple leather coddles your bottom like your mamma did when you were a newborn. But those are not the reasons one actually buys a Ferrari.

You buy it for the emblem. And Ferrari knows this, to the extent that an emblem is all its new key fob is.

I don’t know why I keep insisting on thinking Ferrari is actually going to be a subtly classy Brand, but the 2020 Ferrari Roma is actually very sleek and understated in that “I have a lot of money but I kindly am not going to rub my hundred dollar bills in your face until all you see is green” kind of way.

But its key is tacky and stupid and looks like it’s a three-dollar keychain from a gift shop in Maranello because that was the only thing your cheap ass could afford. I refuse to believe this opens a supercar. I refuse.


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Ferrari Model Assault To Slow Down In 2020

2019 has been quite the year for Ferrari, their fans and of course their customers but don’t expect the same model assault next year as they will be focusing more on the new models revealed this year.

Not only have they brought us five new models, but a handful of one-offs, too. However, while Ferrari’s plant to launch 15 new models in five years is clearly well underway, 2020 will be a quieter year for the automaker.

The year kicked off with the F8 Tributo in March packing their most powerful V8 engine ever at the time with 720 horsepower (536 kW) and 770 Nm of torque. Then in May, we saw the mighty 986 hp (707 kW) SF90 Stradale introduced. After that, we saw the F8 Spider and 812 GTS models and the year was wrapped up this week with the reveal of the Roma.

 
Ferrari to slow range expansion in 2020

After a bumper 2019, Ferrari will let things settle while customers get to grips with the line-up

Ferrari will slow down its massive range expansion plans next year, with commercial chief Enrico Galliera saying its focus will be on pushing sales of its new nameplates.

The Italian firm has committed to releasing 15 new models within a five-year window, and five of those have taken place this year. These included the SF90 Stradale and Roma, both new models aimed at brand-new market segments.

While that still leaves 10 new models to come, including a first SUV in 2022, Galliera said Ferrari would slow down the pace of its launches next year.

Asked about its future plans, he said: “We’ve committed to introducing 15 new models in a five-year plan, and we launched five in 2019, so certainly something will happen in the future. But 2020 for us is a year of consolidation.

 
WATCH | Ferrari unveils its latest stunning car - Meet the 456kW Roma

 
Ferrari is the strongest brand in the world, says Brand Finance

Ferrari is the strongest brand in the world for the second year in a row, according to independent brand value consultancy Brand Finance.

Presenting its Brand Finance Global 500 report for 2020 at the World Economic Forum at Davos this week, the consultancy gave the Italian sports car specialist a Brand Strength Index score of 94.1 out of 100, with Ferrari topping the rankings as one of only 12 brands that were awarded the highest AAA+ rating.

To calculate the relative strength of a brand, Brand Finance uses various metrics that evaluate aspects such as business performance, stakeholder equity and marketing investment.

Ferrari was also commended for announcing five new models during 2019, including the Roma touring coupe and the hard-core SF90 Stradale, both of which are aimed at widening the marque’s customer base.

 
Wheelsandmore Tuned Ferrari Roma Delivers 690 HP (515 KW)

The Ferrari Roma will leave Maranello with 611 hp (456 kW) and 760 Nm of torque coming from the twin-turbo 3.9-litre V8 but Wheelsandmore are able to offer you a little more grunt.

After a simple ECU fiddle, the numbers grow to 690 hp (515 kW) and 885 Nm of torque but the best part is the price. The tuner quotes €3,360 (approx. R65k) which seems very reasonable for this sort of power hike.


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Ferrari Roma Pricing For South Africa

Towards the end of last year, Ferrari took the covers off a new mid-front-engined coupé called the Roma which as expected it effectively a fixed-roof version of the Portofino with substantially reworked styling.

The Maranello manufacturer describes it as a “2+” coupé featuring “refined proportions and timeless design”, with the Italian firm also promising “unparalleled performance and handling.”

So how much to add one to your garage in sunny South Africa? You will be looking at a base price of R4,969,000.

 
Ferrari Roma 2020 review

Should I buy one?

It would certainly be a mistake to dismiss the Roma on the basis that it's just a Portofino with a fixed roof or the latest version of 'that Ferrari that was supposed to be a Maserati'. Believe me, this car is a great deal more significant than that.

There's a clear sense of the modern entry-level V8 Ferrari finally hitting its potential with the Roma, both aesthetically and dynamically, and of reaching down into high-end Porsche 911, Audi, Aston Martin and Mercedes-AMG sports car territory with genuine purpose and threat for the first time.

Usable and rounded enough to enjoy on any day of the year, and on all sorts of trips and occasions, this is a proper Ferrari GT of a likably simple kind, the likes of which we haven’t seen in a long time. Here’s hoping that it proves that the people who count still know a really good Ferrari road car when they see one.

Ferrari Roma specification

Where Alba, Italy Price £170,984 On sale now Engine V8, 3855cc, twin-turbocharged, petrol Power 612bhp at 5750-7500rpm Torque 561lb ft at 3000-5750rpm Gearbox 8-spd twin-clutch automatic Kerb weight from 1570kg (with optional content) Top speed 199mph 0-62mph 3.4sec Fuel economy tbc CO2 tbc Rivals Aston Martin DB11 AMR, Mercedes-AMG GT 63 S 4-door Coupé



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