2023 Toyota Crown

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This is the 1st time the Crown range of vehicles will be available in global markets.

Toyota Crown

With a striking debut, Toyota is reimagining the full-size sedan with the all-new 2023 Toyota Crown. Built to deliver an intuitive driving experience, this new premium sedan brings powerful acceleration and confident handling, along with supreme comfort for a sophisticated ride, all wrapped in a bold new design. It is also the first Toyota sedan to offer the HYBRID MAX System, Toyota's performance hybrid with power that drivers will feel.

Available in three grades: XLE, Limited and Platinum, Toyota Crown will offer a choice of two different hybrid powertrains: HYBRID MAX or the fourth generation Toyota Hybrid System (THS). The HYBRID MAX powertrain, exclusive to the Platinum grade, is Toyota's all-new performance hybrid that puts out a manufacturer estimated 340 net horsepower.

Paired with a 2.4-liter turbocharged engine and a direct shift 6-speed automatic transmission, HYBRID MAX produces powerful torque at low RPM for sporty, exhilarating driving and has a manufacturer-estimated 28 MPG combined city/highway fuel economy rating. XLE and Limited grades are equipped with THS, a highly efficient hybrid system with a newly developed, high-output bipolar nickel-metal hydride battery that can achieve a manufacturer-estimated 38 MPG combined city/highway rating.


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I'm sorry, but that does absolutely nothing for me. Interior looks like a modern entry-level luxury sedan. Also, what's with the cheap and ugly accelerator pedal?
 
The Toyota Crown Is Returning to the U.S. and Pretending to Be a Sedan

The 2023 Toyota Crown is either going through an evolution or an identity crisis to appeal to buyers in the U.S.

The Toyota Crown is finally back in the U.S, but it now resembles an SUV or crossover more than the stately sedan we once knew and loved. Now that it’s celebrating 15 prior generations, the 2023 Toyota Crown has debuted a major redesign combining a sedan and crossover, and throwing in some performance for good measure. That scattershot approach has produced a crossover Crown hybrid with a turbocharged inline-four cylinder engine and two electric motors making 340 horsepower. There’s a lot going on here, but is it too much?

Toyota says its redesign of the Crown is “reimagining the full-size sedan,” and the carmaker insists the Crown is, indeed, still a sedan. Yeah, OK, Toyota. The new Crown is based on the TNGA-K platform — same as the Avalon, Camry and Highlander. The all-new Crown is almost four inches taller than the Camry, and its wheelbase is just over one inch longer. That gives the Crown its crossover ride height, while leaving its sedan driving comfort intact, according to Toyota.

 
New Toyota Crown revealed as high-end family of four, and one is coming to SA

The new Toyota Crown has been revealed to the world and not only has it spawned the sleek crossover model that drew considerable attention after pics of it leaked recently, but there’s a whole family of four distinct body styles.

The Toyota Crown nameplate has been around for 67 years, offering luxury motoring to select Asian markets, but the new series will have a greater global reach as Toyota says it will be rolled out to around 40 countries and regions, including South Africa. The Crossover model is expected to hit our shores around the first quarter of 2023, TSA says.

Toyota lists the four Crown models as the Crossover Type, Sport Type, Sedan Type and Estate Type.

All but the sedan model, however, are variations of the SUV theme, with the Crossover variant being the sleek fastback we saw in the leaks, while the Sport Type is a shorter and sportier SUV and the Estate a more practical looking high-rider.

 
Toyota Crown Crossover for SA in 2023

The long-running Toyota Crown nameplate is going global and the new Crown range has been confirmed for arrival in South Africa in the first quarter of 2023.

The 67-year-old Crown nameplate is going global with Toyota announcing that the new luxury Crown series, which includes 4 body styles, will be offered in up to 40 countries and regions. Historically, the Toyota Crown has typically only been available in its home market of Japan and some Asian countries.

Toyota has developed a “Crown for a new era” and as such buyers will have the choice of a new “Crossover Type” which combines the styling of a sedan and SUV as well as a “Sedan Type” for chauffeuring, “Sports Type” (for sporty performance) and an “Estate Type” (larger SUV).

The Crown cabin design incorporates a wrap-around design with modern and luxurious material trim while passengers will be cosseted in comfort.

The new Toyota Crown series, built on Toyota’s TNGA platform, is expected to offer high levels of refinement and notable ride comfort.

The new Crown will be powered by 2 hybrid powertrains.

The first is a turbocharged hybrid system that incorporates a 2.4-litre turbopetrol engine that combines with an e-Axle electric powertrain with a newly-developed bipolar nickel-hydrogen battery.

The second is a 2.5-litre Series Parallel Hybrid System as Toyota calls it and it too will feature a bi-polar nickel hydrogen battery. This powertrain is said to achieve class-leading fuel economy while also offering high levels of refinement. This powertrain will feature in the Crown Crossover, which is earmarked for South Africa.

 
Toyota’s bringing the Crown back to America... as a high-riding SUV-thing

Or how Toyota stopped worrying and learned to love the lifted four-door

Even though it’s a popular sentiment, we can’t agree that timing is everything. Being in the exact right spot at the exact right time to kick the winning goal means little if you don’t also have the ball. Or play for the right team. Or have limbs.

So why are we mentioning timing? Well, because when it comes to Toyota’s relaunch of the Crown in the US of A, it seems everyone else can’t help but mention it – it’s the first time the nameplate has been in the United States in 50 years, it’s just in time to watch the Avalon bite the dust, it’s a sedan that’s arrived as the four-door steels itself for the bitter end.

But, almost like we were winding up to make a point, we can’t help but think that timing is hardly Toyota’s biggest concern here.

It’s not a matter of powertrains, either – Toyota’s relied on proven and accepted hybrid setups across the board, rather than something that runs on hydrogen, recycled Ikea pencils or internet outrage (a truly renewable energy source). To wit, lower-spec XLE and Limited versions pair electric power with a naturally aspirated 2.5-litre four-cylinder, while a 2.4-litre turbo hybrid is reserved for the top-spec Platinum. And no, the Platinum version doesn’t necessarily mean you have to go with the 'Deadpool’s mask' colour scheme.

 
I Regretfully Admit the Toyota Crown Crossover Is Cool

The 2023 Toyota Crown that's coming to the U.S. market is a high-riding utility vehicle, not a luxurious sedan. I still think it's fantastic.

The Toyota Crown is a crossover now, but, you know, it’s kind of cool. I didn’t want it to be; I’d rather have clutched my pearls and cursed Toyota for selling out the dignity of the Crown. But the truth is the 2023 Toyota Crown is fine — maybe even better than fine. OK, let me be truthful: I like the Toyota Crown crossover.

When Toyota announced that a new Crown was in the works, and would be coming to the U.S., the car world was collectively surprised. The Crown name has always been affixed to ambitious, luxurious Toyota sedans, ones that almost never made it to the North American market. But as it turned out, the sedan didn’t really come back, at least not for us. What was revealed to the group of American journalists, and what will be sold in U.S. Toyota dealers, is not a sedan and not exactly an SUV. It’s something that lives in limbo.

Toyota can claim that the Crown is still a full-size sedan, but that’s obviously not true. In fact, it’s canonically untrue, as the announcement of the Japanese-market Crown lineup shows: In Toyota’s home market, the new Crown lineup includes a conventional sedan, a crossover-ish wagon, a fastback-ish SUV, and a variant that’s nearly identical to what we’re getting in the U.S., called Crown Crossover Type in its JDM guise.

When I saw the Crown “Sedan type” I wanted to be mad all over again, but I’d be feeling that way in bad faith — because the Crown crossover is much better than I expected. I had to bite my tongue and admit my first reaction was a knee-jerk response to Toyota wanting to have its cake and eat it, too.

 
Toyota debuts snazzy new Crown models for a new era

 
2023 Toyota Crown: What Do You Want To Know?

The Toyota Crown is returning to the U.S. as a crossover, but what do you want to know about this former sedan?

The Toyota Crown is making its triumphant return to the U.S. during the fall of this year, which is soon — if not now — and we want to know what your most pressing questions are about the upcoming flagship. What do you want to know about the 2023 Toyota Crown?

Do you want to know why the rest of the Crown lineup (set for release in Japan) isn’t coming to the U.S.? Or do you want to know what the base price of the Toyota Crown will be, and whether two-tone paint and a Hybrid MAX setup with dual electric motors and AWD will be worth the premium over base?

I’d guess most of you Crown fanatics want to know when Toyota will make the Modellista body kit available in the U.S. (or if it’ll ever be available) because even though I think the all-new Crown looks good as it is, making the crossover look like it rides lower to the ground would be great. And as if the Modellista kit alone weren’t enough, why, yes, it does come in a piano black finish.

 
The 2023 Toyota Crown Is Gleefully Weird and Impressively Quick

It's a crossover pretending to be a sedan, with Lexus luxury hiding behind a Toyota badge. It doesn't make sense, but maybe it's not supposed to.

A Crown Conclusion

The 2023 Toyota Crown goes on sale early next year in the U.S., starting at $40,985 including destination charges. That’s for the base model; Crown Limited will start at $46,585 and Crown Platinum will start at $53,565. That’s Lexus ES money, or more, and while I’m sure the hybrid technology in the new Crown justifies the premium, I wonder whether buyers will trip over this vehicle wearing a Toyota badge, rather than Lexus.

The Crown’s price might be too much to stomach for those who are not fans of the nameplate — meaning, those who have no idea what a Toyota Crown is supposed to be. In the U.S., where we haven’t had a Toyota Crown in half a century, that’s nearly everybody.


Maybe that’s too long. The Toyota Crown is not the value proposition that the Avalon once was. It’s a Toyota that wants to break free of that comparison with performance.

I’d buy a Crown over a Lexus based on idealism alone, in support of a major automaker getting weird with it. But most people will be less impressed with a Crown than a Lexus. In the end, I guess if you really want a Crown, chances are you won’t care what those people think in the first place. Hail to the crown.


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