FiestaST
Honorary Master
The newly announced Lexus threesome.
Lexus LBX
Lexus has a proud history of pushing boundaries and challenging the status quo. Since its founding in 1989, it has repeatedly pioneered new thinking and new products that have changed people's perceptions and reshaped the luxury car market. It has constantly evolved the concept of what luxury means, not just by creating desirable and exciting products, but also by redefining the complete ownership experience.
Its record of achievement today welcomes a new name: the Lexus LBX.
The all-new, all-hybrid electric LBX is the smallest Lexus yet, but fully deserving of its status as a landmark model, one which breaks down the traditional luxury hierarchy and which will be a game-changer for the brand in Europe.
LBX stands for Lexus Breakthrough Crossover, a compact SUV that will extend Lexus' brand appeal into new market territory. It embraces contemporary ideas in design and technology while maintaining the distinguishing Lexus qualities of the luxury craftsmanship and Omotenashi hospitality.
This is a car that's simple, casual and easy to live with, but which makes no compromises in quality and attention to detail: the essence of Lexus has been distilled into a smaller package, transcending customers' traditional expectations of what a premium compact SUV can offer.
It also breaks new ground by disrupting the traditional grade strategy to give owners more freedom to express their individual taste and sense of style. True to Lexus' commitment to "making luxury personal," the LBX will be offered in a choice of four "atmospheres" in addition to its base grade. Rather than being defined by the level of equipment or comfort features, these atmospheres focus on expressing different refined,
Lexus LBX
Lexus has a proud history of pushing boundaries and challenging the status quo. Since its founding in 1989, it has repeatedly pioneered new thinking and new products that have changed people's perceptions and reshaped the luxury car market. It has constantly evolved the concept of what luxury means, not just by creating desirable and exciting products, but also by redefining the complete ownership experience.
Its record of achievement today welcomes a new name: the Lexus LBX.
The all-new, all-hybrid electric LBX is the smallest Lexus yet, but fully deserving of its status as a landmark model, one which breaks down the traditional luxury hierarchy and which will be a game-changer for the brand in Europe.
LBX stands for Lexus Breakthrough Crossover, a compact SUV that will extend Lexus' brand appeal into new market territory. It embraces contemporary ideas in design and technology while maintaining the distinguishing Lexus qualities of the luxury craftsmanship and Omotenashi hospitality.
This is a car that's simple, casual and easy to live with, but which makes no compromises in quality and attention to detail: the essence of Lexus has been distilled into a smaller package, transcending customers' traditional expectations of what a premium compact SUV can offer.
It also breaks new ground by disrupting the traditional grade strategy to give owners more freedom to express their individual taste and sense of style. True to Lexus' commitment to "making luxury personal," the LBX will be offered in a choice of four "atmospheres" in addition to its base grade. Rather than being defined by the level of equipment or comfort features, these atmospheres focus on expressing different refined,
